Adelphic
@AdelphicDSP
Adelphic is the only omnichannel DSP built with programmatic traders in mind, owned by Viant. Recognized as an AdExchanger 2020 Programmatic Power Player.
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After a 2 year halt, travel is back — and marketers have taken notice. New technologies are at the ready, such as our digital-out-of-home (#DOOH) retargeting feature within @AdelphicDSP. SAE, Samantha Turnbach explains how to stand out in our latest blog: bit.ly/3p5A4F5
Learn how the advanced reporting in Viant Technology’s #omnichannel @AdelphicDSP helped a hotel company achieve a $1.61 return on ad spend (#ROAS) and a 50% lower CPA in our latest case study, here: bit.ly/3bYHTcS 📈 #casestudy #hotelbrand #adelphic #dsp
NEWS: @viant_tech has been named a Leader in the @G2dotcom Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. Read more: bit.ly/3baHMdM #G2Grid
We are excited to announce the approval of two new #patents to further evolve the #programmatic landscape and help marketers achieve their goals. Read more: bit.ly/3zaazav @viant_tech holds more than 30 U.S. Patents for its breakthrough #advertising technology.
Learn how @viant_tech's omnichannel DSP Adelphic, powered by performance-enhancing insights from our data lake, generated $1.8 ROAS and 98% lift in in-store visits for this popular athletic footwear brand. Read more: bit.ly/3yMHJxV
With games being the primary onramp to the #metaverse, #ingameadvertising is taking off. For many in-game advertising remains uncharted territory. Our Sr Director, Publisher Enterprise, Robby Barnett explains 3 keys to reaching audiences in the metaverse: bit.ly/3ykJZvX
Kwan is looking forward to building upon the product vision that Viant’s team of innovators has been implementing and delivering new solutions to @adelphicdsp customers. #Welcome #NewHire #CPO
Viant welcomes Dustin Kwan as our #ChiefProductOfficer. Kwan steps into this newly created executive role intended to drive product strategy with over two decades of experience, the last 8 of which were spent leading ad products at Amazon.
NEWS: @viant_tech and @AdelaideMetrics bring a first-to-market solution enabling advertisers to automate the application of attention-based metrics through programmatic advertising with @AdelphicDSP. More: bit.ly/3MZiFax #pressrelease
The age of digital out-of-home (DOOH) is here! Recent breakthroughs in the channel now allow marketers to shine a new light on the customer journey as well as assess the impact of #DOOH exposure on driving conversions, sales + in-store visitations. More: bit.ly/3NTBpd2
The demise of the third-party cookie is poised to cause a shakeup in the digital advertising world. Rather than fear the end of #cookies, our SVP of Platform Automation and Analytics Steven Ohrnstein shares five reasons why marketers should be celebrating: bit.ly/3aybcSy
Marketers are wondering how to track campaigns in a world without third-party cookies. Is it updating current KPIs or checking the relevancy of benchmarks? Our Dir. of Research + Insights explains 5 mistakes to avoid when embracing the cookieless future: bit.ly/3LRBGLu
Retailers saw record revenue during the pandemic + it forced them to focus on digital transformation. Looking to the future, businesses have a chance to harmonize in-store, with online experiences. Our VP of Industry, Retail + Dining, @mwade3000, explains: bit.ly/3yV1DY5
NEW: Our partnership with @iris_tv, brings a first-of-its-kind solution, integrating IRIS-enabled insights with VIANT Household ID empowering marketers to bring new levels of actionable, targetable consumer broadcast and on-demand data. Read more: bit.ly/38CTnRv
Using Viant's cookieless ID solution, this B2B marketing agency was able to maximize online conversions by applying direct integrations + leveraging geotargeting to refine people-based audience groups – leading to a 31% lift in site actions. Learn more: bit.ly/39oACRV
Spotted: Viant's #NewOpenWeb campaign video on the Nasdaq Tower and Marquee in Times Square this week! Be sure to catch it live through Sunday 👀
We are excited to share that our Chief Legal Officer, Lisa Hatton Harrington has been honored as a nominee for the @latimes 2022 in-house counsel leadership awards! Congrats, Lisa! 👏🏼 #WomenInLeadership
We are proud to announce that @kangier, Chief People Officer at Viant Technology, has been recognized in the @OCBizJournal as a 2022 HR Leader of Distinction: bit.ly/3K2z4cP. Congrats, Kendra! 🎉
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