beerinstitute's profile picture. Representing America's brewers, beer importers and suppliers since 1862. 🍻 #HereForBeer http://beerinstitute.org

Beer Institute

@beerinstitute

Representing America's brewers, beer importers and suppliers since 1862. 🍻 #HereForBeer http://beerinstitute.org

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Brewers are dedicated to promoting responsible consumption and reducing underage drinking. Check out @BeerPrezBrian's latest blog post about how the beer industry's efforts to encourage moderation are bearing fruit: beerinstitute.org/the-joy-of-bee… #EnjoyResponsibly #Cheers 🍻


Beer Institute reposted

If you're participating in Dry January, there are still plenty of no-alcohol beers out there so please continue to support Oregon brewers during this challenging month. #itsmebeer


It’s me, Beer. 👋 And if you’re trying to drink in moderation… you’ve come to the right place. On average, beer is less than 5% ABV… making me a sensible choice when moderation matters most. Watch the video and learn more at itsme.beer #ItsMeBeer


It’s me, Beer. 👋 I’ve always kept things simple. Simple ingredients, simple message. And, on average, I’m less than 5% ABV—the beverage of moderation. (Plus, I also have a lot of low- and no-alcohol options too, if that’s your thing.) Let’s get together soon. In the meantime,…


Beer Institute reposted

Hi, it's me, Beer. 👋 The sensible choice for moderation. Check out this video from WBA member @beerinstitute. It's sensible too. 🎥 See you soon. #itsmebeer


Beer Institute reposted

IMPORTANT: “Grabbing a drink with friends after work, that’s an occasion — a moment that’s different from whatever else someone might do during their day…But what if the occasions slow, or even stop?…We want to remind the world that any day can, and should, be an occasion.”

Beer has long been at the center of life’s best shared moments. That’s why the beer industry encourages people to reconnect and, yes, grab a beer together. Read BI Chairman Rahul Goyal’s latest op-ed on how the beer industry is bringing people back together >>…



Beer Institute reposted

We're proud to be one of those simple ingredients in your beer. #itsmebeer


Beer Institute reposted

Beer has been having a time. Lots of confusion out there. What's safe. What's okay. At the heart of beer though is simple ingredients (BARLEY!) with an array of options that promote responsible consumption. In 2026, let's find some occasions to enjoy #itsmebeer. #nobarleynobeer


Beer Institute reposted

Today is the beer industry’s Day of Action, focused on celebrating beer & moderation. Led by @beerinstitute, the goal is to highlight what makes beer a thoughtful choice for many drinkers. Click the link below for helpful information about beer consumption, along with a video &…


It’s me, Beer. 👋 You’ve known me a long time… but there’s a lot you still DON’T know about me. Let’s hang out soon. In the meantime, check out my new video and find out more at itsme.beer #ItsMeBeer #EnjoyResponsibly #Cheers


Beer has long been at the center of life’s best shared moments. That’s why the beer industry encourages people to reconnect and, yes, grab a beer together. Read BI Chairman Rahul Goyal’s latest op-ed on how the beer industry is bringing people back together >>…


Does anyone know the difference between an ALE and a LAGER? Beer Institute Master Cicerone Neil Witte does. Watch the latest BEER 101, as Neil breaks down what makes America’s two most popular brews different (and when you should pick each one).


The beer ads you love? They’re designed with responsibility in mind… and they have been for decades. Since 1938, the Beer Institute’s Advertising and Marketing Code has set the standard for how beer is advertised in the U.S., ensuring that ads from brewers and importers are…

beerinstitute's tweet image. The beer ads you love? They’re designed with responsibility in mind… and they have been for decades. 

Since 1938, the Beer Institute’s Advertising and Marketing Code has set the standard for how beer is advertised in the U.S., ensuring that ads from brewers and importers are…

Skipping alcohol for #DryJanuary? No problem! Beer has more low- and no-alcohol options than ever before... because skipping the alcohol doesn’t mean giving up the taste you love or the social experiences you cherish. Kick off your month by learning how the beer industry is…

beerinstitute's tweet image. Skipping alcohol for #DryJanuary? No problem!

Beer has more low- and no-alcohol options than ever before... because skipping the alcohol doesn’t mean giving up the taste you love or the social experiences you cherish.

Kick off your month by learning how the beer industry is…

No champagne required. This New Year’s Eve, toast 2026 with the beverage you really want: a cold pint of your favorite beer. Enjoy responsibly, and make a plan to get home safe. Happy New Year!

beerinstitute's tweet image. No champagne required.

This New Year’s Eve, toast 2026 with the beverage you really want: a cold pint of your favorite beer.

Enjoy responsibly, and make a plan to get home safe.

Happy New Year!

It’s almost the end of football season. And, it’s also that week between Christmas and New Year’s where the days start to blend together. So, here’s your reminder: today is Sunday. Sounds like a good reason to grab a beer.

beerinstitute's tweet image. It’s almost the end of football season.

And, it’s also that week between Christmas and New Year’s where the days start to blend together.

So, here’s your reminder: today is Sunday.

Sounds like a good reason to grab a beer.

Merry Christmas from Team Beer! Here’s to celebrating responsibly and enjoying time together with the people you love.

beerinstitute's tweet image. Merry Christmas from Team Beer!

Here’s to celebrating responsibly and enjoying time together with the people you love.

Christmas Eve is all about gathering with the people who matter most. If beer is part of your celebration tonight, enjoy it responsibly... and make the memories last well beyond the holidays. From our table to yours, wishing everyone a safe, joyful Christmas Eve.

beerinstitute's tweet image. Christmas Eve is all about gathering with the people who matter most.

If beer is part of your celebration tonight, enjoy it responsibly... and make the memories last well beyond the holidays.

From our table to yours, wishing everyone a safe, joyful Christmas Eve.

Holiday meals call for great holiday pairings. That's why the Beer Institute has our Master Cicerone, Neil Witte, on the case, ready to recommend the PERFECT holiday beer to go with whatever you're serving. Check out the latest BEER 101 with Master Cicerone Neil Witte:…


Happy Hannukah from Team Beer!

beerinstitute's tweet image. Happy Hannukah from Team Beer!

We're offering you a safe ride between now and New Year's. If you're celebrating this holiday season in the D.C. metro area, plan ahead with SoberRide. Get a free Lyft ride (up to $15) by visiting SoberRide.com starting at 9pm TONIGHT for your free code. Valid from…

beerinstitute's tweet image. We're offering you a safe ride between now and New Year's.

If you're celebrating this holiday season in the D.C. metro area, plan ahead with SoberRide. Get a free Lyft ride (up to $15) by visiting SoberRide.com starting at 9pm TONIGHT for your free code. Valid from…

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