Blue Array
@bluearrayseo
Specialist organic search agency elevating brands with strategic growth.
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Google Search to route complex queries directly to AI Mode, bypassing Google Search plus hints that Search Console will break out AI Mode and AI Overview data in the future via @bluearrayseo event searchengineland.com/google-search-…
🌿 By refreshing evergreen topics and using advice from trusted experts, in October, we secured 31 quality pieces of coverage and drove a 32% rise in impressions to Yell’s gardening page. 🔗 ow.ly/QgGT50XpUBq
AI is already shaping how shoppers choose brands for Black Friday. 🛍️ Our new research shows a clear gap between the brands people prefer and the ones AI recommends, with earned coverage and intent signals driving visibility. Download it here 🔗 bluearray.co.uk/data-and-resea…
In October, we helped Weightmans jump on the biggest Marriage Law update since the nineteenth century, securing regional and national coverage within hours. 🤝 A smart reangle on a key evergreen piece also delivered a 23 per cent uplift in impressions. 🔗 ow.ly/6RKL50XpUlr
💡 AI search is shifting fast, and consumers are steering it. Tools like ChatGPT and Google’s AI Mode now reward confidence built on trust, clarity and reputation. Nathan Dugal breaks it down in our latest blog post 👇 ow.ly/xek050XpZrC
🎉 October’s Employee of the Month was Abbie! 🎉 Abbie stood out for: 🤝 Collaborating on an RFP ❤️🔥 Continued strong account management 💡 Running clear and engaging client meetings 🔎 Delivering a detailed and interesting GEO deep dive Congratulations, Abbie! 🤗
Website migrations can be a minefield, but with the right support, they can be an incredible opportunity to improve your performance. 🤝 Want to chat about your upcoming website migration? Get in touch here 👉 ow.ly/u0XI50Xir63
Happy 3rd work anniversary to our wonderful People & Culture Director, Janine! 🎉 Always there to help others, holds us accountable in all the right areas, leads our DE&I panel and our people-first culture. Thank you for all that you do💙
We’re thrilled to be hosting The Future of Search for B2B brands with Brainlabs & Google at SimplyBusiness HQ this November. 🔎 Unmissable insights on the future of search for insurance, banking and finance brands, with talks by leading organic and paid search industry leaders.
🌍 What does it mean to be a B Corp? In our latest blog, Jenny Ovens takes you behind the scenes of our B Corp journey 🔗 ow.ly/jWZw50XgaL1 #Bcorp #SEO #Sustainability #EthicalBusiness #DigitalMarketing #BlueArray
We completed the Maidenhead half marathon 🏅 And raised £1,200 for Alexander Devine Children's Hospice Service! 👏 Thank you to everyone involved in this fundraiser, from the event planners to our incredible runners and to every single person who donated.
Craft content that doesn’t just read well, but ranks well too with our SEO for Content writers training course.💡 🗓️ Thursday 13th November ⏰ 10:00am - 1:00pm GMT 📍 Online It's only 4 weeks away and spots are limited, secure yours now! 🔗 ow.ly/Ysl250XeWcw
🌱🚗 Seasonal PR success with Yell Our gardening and driving content earned nearly 200 pieces of coverage, a 68% increase in clicks to the gardening page and 11k impressions on the driving instructor page. 🔗 ow.ly/Aj7t50X5BEe
September’s Employee of the Month was Stephanie Homes! She stood out for: 🔹 Consistently smashing targets 🔹 Delivering record-breaking results 🔹 Transforming client accounts 🔹 Earning direct client praise Well done, Steph 👏
With AI Mode now sitting inside the Chrome omnibox and Gemini baked into your browser, the way users find (and click!) your content could be about to change. 👉 Discover more in our latest blog post: ow.ly/BUop50X9A6g #SEO #GoogleChrome #GenerativeAI #SearchUpdates
Seen a drop in blog traffic? You’re not imagining it. 🔎 The great de-coupling is here. AI Overviews are stealing clicks from informational queries. Here's what to do: 💡 Target commercial & transactional terms 💡 Find info keywords without AIOs 💡 Turn blogs into video content
🚨 HR jobs are now the hardest to land in the UK, with 100+ applicants per vacancy & <1% chance of success. Our Digital PR team worked with @FundingCircleUK to uncover the data and share ways SMEs can still hire smart. 🔗 ow.ly/lr7550X5yvR
In our latest research, we put the UK’s biggest banking names under the microscope, from established players like Barclays and HSBC to fast-growing neobanks such as Monzo and Starling. Download the report here 👉 ow.ly/QcBI50X0RF7
What happens if your brand is impersonated online? 💭 We’ve been tackling scam domains and fake apps pretending to be us for years, however, the rise of generative AI added a new dimension to the fight. Find out more in our latest blog post 🔗 ow.ly/fvk950X0OUY
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