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On the latest Episode of the Ecommerce Playbook, @RichardGaffin and I talk about DTC metrics, DTCCI metrics, and how those relate to what we model for brand Spending Power. open.spotify.com/episode/46PyTp… We talk about 2 example of a brand's Spending Power is related to DTCCI metrics.
For 3 straight weeks of dtcci.co, we've seen Future Purchase Sentiment above the last 2 years at the same time. Consumers know what's coming. Thanks to @JeremiahPrummer @KnoCommerce and @TaylorHoliday @CommnThreadCo More details in the @dtcindex
Tomorrow 👇👇
Next Tuesday we’re holding two private, capped roundtables. Cameras-on. The first is for mature 8+9-figure operators. The second, for emerging 7-figure brands. @TaylorHoliday , @itslukeaustin , and @JoySharma_11 will be covering Meta’s new updates, BFCM, and the levers you…
For 7 & 8-figure brands, the recommended action-plans from CTC's spend<>aMER models are rarely marginal 1-5% adjustments. The clarity of adjustment, and impact on your profit, is much greater. Reminder, we are offering spend<>aMER models to brands for FREE, no-strings-attached.…
7-figure operators: this is now open to you. Can you 2x your Q4 budget and still hit efficiency targets? 3x? Most can’t answer. We’ll build the model that shows you exactly how far you can push. Free. Limited spots. Dm @TaylorHoliday if INTERESTED.
“I want to stop spending the moment my next dollar becomes unprofitable.” This is the MARGINAL FRONTIER. The first step to finding the frontier is clarity of your spending power. For FREE, CTC will execute this critical, first step for you. We’ll build you a custom,…
In DTC it continues to surprise me how little is talked about culture. It is a foundational pillar of driving performance, getting people excited, and inspiring internal and external teams to do their best work. Stellar video from @CommnThreadCo & @deancbrennan…
youtube.com
YouTube
How a DTC brand discovered more profit hidden in culture
Here’s a behind-the-scenes preview of the upcoming conversation between @danesanders & @deancbrennan . . . Covering EXACTLY how CTC’s culture toolset is improving @heartandsoilHQ's bottom line. Episode 4 of Upgrade Your ̶P̶e̶o̶p̶l̶e̶ Culture drops tomorrow:
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