When people ask me what business book do I recommend; I always say the dictionary. Once you learn the vocabulary of your industry you can research it all and master your craft. Knowledge is the key.
#HedonisticValue is received through the emotions associated with consumption. Example: purchasing rose candles for your day of #SelfCare. The value comes from the ambiance that the candles create an add to your feelings of well being and happiness.
#UtalitarianValue is received from consumption and resolving a task and accomplishing a goal. For example, a rational reason is to purchase a modern graphics card of an outdated computer to make it compatible with the software of a new game.
#CostBenefitAnalysis compares values gained against the cost of resources used
A #MultiAttribute model is a type of brand-based compensatory model. For example, you can offer discount codes for instant savings. You can also offer affiliate program where users receive points which they can exchange towards the cost of goods without spending extra money.
#VarietySeeking consumers do not have a strong loyalty to a specific brand. A consumer may purchase an Iphone for the camera. However, on their next update they may purchase an Android due to a new unique benefit offered that appeals to them more than brand loyalty to Apple.
The #MereExposureEffect is a process used to develop familiarity with a brand. With repeat exposure it is used to develop trust which can lead to increase in sales.
An #AffectReferral is when brands are associated with evaluations that can be recalled from memory when making a choice.
Consumers are more responsive to price increases vs decreases. It also incites a process of analysis to determine value vs. desire.
#CustomerRelationshipManagement is a marketing strategy used to build customer trust. In addition, when choosing partners and co-branding every company must analyze their CRM in order to induce #TrustTransference.
#ConsumptionBehavior is the study of data collected by observing habits and perceptions of customers when they make their purchase decisions
#MarketPositioning is the process of identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition
#TargetMarketing is the process of evaluating and identifying a meaningful group of customers to serve
#Differentiation is the process of creating a unique offering to provide customer value
#EmergingMarkets are industries with potential for trade and expansion. #BigEmergingMarkets are part of the international trade market strategy to acquire mass consumers.
There are seven basic functions of #marketing: #Distribution, #Financing, #MarketingInformationManagement, #Pricing, Product/service management, Promotion, and Selling
#InformationUtility Involves communication with the consumer.
#PossessionUtility is The exchange of a product for some monetary value
United States 趨勢
- 1. Texas 156K posts
- 2. 3-8 Florida 2,076 posts
- 3. #HookEm 10.5K posts
- 4. #JimmySeaFanconD1 245K posts
- 5. Austin Reaves 12.4K posts
- 6. Sark 5,107 posts
- 7. Jeff Sims 1,671 posts
- 8. Arch 25.3K posts
- 9. Aggies 9,315 posts
- 10. #DonCheadleDay 1,199 posts
- 11. Georgia 49.4K posts
- 12. Arizona 32.5K posts
- 13. Marcel Reed 4,458 posts
- 14. Life is 10% 2,649 posts
- 15. #LakeShow 3,601 posts
- 16. Elko 3,019 posts
- 17. Katie Miller 2,458 posts
- 18. Banana Fish 9,506 posts
- 19. SEC Championship 5,274 posts
- 20. Sylus 93.6K posts
Something went wrong.
Something went wrong.