Elliot Langerman
@ElliotLangerman
Builder of stuff. Do what hasn't been done. Make your own fun. Take big swings. Principal @ZSassociates. Ex-CCO @klickhealth, ex-ECD Area 23.
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Life stage: a tennis ball is now a business travel essential
More DTC pivots seen on espn: Floyd, zocdoc (1/2 credit on that one)
The DTC pivot (expansion?) to broadcast advertising is a thing that is under discussed. Watching sports I’ve seen Thuma, Tommy John, Hims, and many many others. What have you seen?
Another banger. Goddamn.
This is one hell of an ad. The question is whether people will actually watch it and share it.
A+
This is one hell of an ad. The question is whether people will actually watch it and share it.
Looking for AI tools recs! What’s best for taking a core set of marketing messages the next best personalized com. Could be a single message or longer thought. By segment. By media/channel (email, display, sales). With different tones.
I say this as a lifelong die-hard hip hop head—let’s bring back guitars. Let’s bring back male singers that can really rip. Is this really happening anywhere outside the (alt) country scene?
In the face of a challenge, too many quit before they fail when they should continue long enough to succeed.
Twitter feed absolutely stuffed with Semafor ads. Not a single one has compelled me to read about it. I assume it’s a SaaS product or something.
Weird that Emerson is using Go Boldy as their new tagline when it fantastically used by PhRMA in their campaign just a few years ago. Guess no cared?
Putting things inside of things inside of thing. One of the secrets to easy and elegant travel.
Saying the pandemic is over ≠ Covid has been eradicated. And we shouldn’t have to be able to say the second to say the first.
Ranking smells. New tennis ball > new car > new shoes
Potentially divisive take: most live music experiences suck. Lots of room to rethink how to improve this from entry/exit all the way to the actual performance and audience engagement.
🎨 The best way to see Van Gogh's "Starry Night" is to stare at the center of the spiral for 20 seconds and then look at the painting. RT when it works for you.
Surprised there isn’t an agency named Guano because they have batshit insane ideas. Might have to remedy that.
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