Forerunner
@ForerunnerVC
A venture capital firm dedicated to the modern consumer and the ambitious teams reshaping categories Our weekly newsletter 👇 http://forerunnerventures.substack.com
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• Prosumer companies match Consumer Tech performance at IPO • New AI-powered prosumer cos already show 3x higher willingness to pay ($78 vs $25 median price point) • 50%+ of consumers use prosumer tools in their personal lives Our latest research! forerunnerventures.com/research/our-s…
We're backing @naturalpay, the natural language layer enabling agents to transact directly with businesses and with other agents, across any financial rail, starting with ACH. TL;DR—agents making payments will soon be a thing. Congrats @bykahlil + team! natural.co/blog/agentic-p…
I’m excited to finally announce Natural (@naturalpay), our $9.8m seed round, and commitment to building the best payments ecosystem for agents.
Consumer is not dead! This week @southpkcommons, we hosted @kirstenagreen (founder of @ForerunnerVC) for an off-the-record session with our founders building what’s next in consumer software, consumer hardware and commerce experiences
At our 2025 AGM, we welcomed 20 early-stage founders to preview what they're building in our company showcase. The creativity and ambition were off the charts:
The first and only at-home cervical cancer screening, which is disrupting a centuries-old process that's universally disliked by women — all for a disease that's entirely preventable. TIME's Best Inventions of 2025: @TealHealth! time.com/collections/be…
Last week, I presented at @ForerunnerVC’s AGM alongside several amazing founders. Here's the TL;DR of what I shared: Ambition, in any form, is a powerful thing. Doesn't matter if it's a college student trying to land an internship, a single mom trying to provide for her family,…
The new Oura Ring 4 Ceramic is made from zirconia ceramic, which the company says allows for durability and lightweight comfort. techcrunch.com/2025/10/01/our…
This is a great use-case for AI that could improve our civilization at a high-level by democratizing access to higher learning. It’s clear that universities haven’t scaled out to meet the overwhelming demand from qualified students - hopefully players like this can fill the gap.
We're backing Outsmart, a team of former Duolingo execs who are now tackling a problem so hard, most of the industry has already given up on it: higher ed! forerunnerventures.com/perspectives/i…
.@kirstenagreen, Founder at @ForerunnerVC, explains consumers’ complex relationship with AI. "Consumers' experience of AI right now is it's magic." "It's a lot of work to bring that to life… The consumer's expectation for what's possible or what should happen is ahead of the…
Big tech companies have a sea of failed consumer products behind them. There's always opportunity to be excellent at the edge—and then edge out to build dominant vertical companies. I spoke with @theinformation about where to build in consumer AI & Oura's compounding success:
The Information | TITV | September 25, 2025 x.com/i/broadcasts/1…
My partner @eurie_kim has been Chairwoman of the Board for @ouraring for 6 yrs, since leading the series B for an unknown Finnish company. Today: • $1B in revenue for 2025 • 2x'ed revenue for the 2nd year in a row • 5.5M rings sold • Millions of lives changed What. A. Run.
To everyone who thinks you can't get big wins in consumer 💍💍💍💍💍💍
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