Most people only consider surface-level psychology when building their funnel. They fail to realize there is much more that can be done to maximize consumption of whatever product you're marketing.
Think of your funnel like this hourglass... The advertorial is the narrow neck that turns scattered attention into focused intent. In the top bulb, you pour story-led value such as problem framing, insights, and proof so cold traffic warms up. Through the neck, you tighten…
Cold clicks don’t buy... they research. Send them to an advertorial first, teach the problem, show proof, hint the solution. Then route to your PDP with a clear CTA. Expect higher CTR, cheaper CPAs, and fewer refunds because expectations are set.
If your funnel is just ad → PDP, you’re leaking 90%+ of your traffic. Add a pre-lander (quiz/advertorial), warm the click, then sell: ad → pre-sell → PDP → AOV/LTV stack. Your ad dollars go further.
Stop sending cold traffic to a PDP. Run: Ad → Advertorial (story + proof) → Product Page → Checkout The pre-sell warms intent, handles objections, and boosts AOV. Aim for 1:30+ time-on-page and 12–30% CTA CTR. Funnel smarter & convert more.
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