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Challenging the Ego (cold email examples at the end) In cold email, we often like to call out "problems"... but if we call the baby ugly we risk them being defensive. We have to remember, the reader has an ego. They also live the problem daily. An effective copywriting tactic…
7 minute video: I cover how Ora's AI prospects the "dreaded CISO", handles conference outreach, AND how I'm using Ora in *MY* workflow. Three things: 1) Context: - I pulled a random list of enterprise CISOs. - I used KnowBe4 as my muse. - I used a real Gartner conference to…
classic openAI move here, GPT-5 was amazing for exactly 12 hours then nurfed to the absolute transformer hell
🚨🚨FREE INBOXES ALERT 🚨🚨 We're giving away 3 MONTHS of ScaledMail for FREE to one person who shares their secret weapon with the community. To enter: ❤️ Like this post 🔁 Retweet for reach 🤝 Tag 1 person who geeks out on this stuff 👇 Comment with your single best,…
What no one talks about here is this reason for firing can very well stay on your background check and make it very difficult to get another W2 similar to a dishonorable discharge from the military Complete BS bc Execs sit on multiple board of directors and very common for them…
Did a video on this in my free cold email 201 course! Levelup.lavender.ai Yes email ahead of time. Use it as a "reason" to reach out even if you know they're going or not. Convert to cell number - texting is critical in person. Aaaand be normal. You're talking to a bunch…
Coming from a named accounts world, I’m most focused on connecting during the event. I often have 15 total accounts so maybe 3 would be at any given show, who are often very difficult to open up communications with. Open communications is the objective. If they use a…
Steal my conference playbook: I go to at least 6 of these per year. All the same industry. Closed $750k+ ARR over the last 3 years from conference influenced pipeline. At this point almost everyone in the industry knows my name and will have a conversation with me. I’m known…
I got you: x.com/pipelineclub10…
Steal my conference playbook: I go to at least 6 of these per year. All the same industry. Closed $750k+ ARR over the last 3 years from conference influenced pipeline. At this point almost everyone in the industry knows my name and will have a conversation with me. I’m known…
Most companies fail at product and distribution but it’s easier to blame distribution. If you’re failing at distribution, check the product.
Real af. In my experience the bifurcation with women is severe. They are either extremely polite or livid. Really no in between. The men tend to be more in the middle.
Based on this nooks graph the best departments to sell into via the phone are Sales, HR, and Data personas. Left bar is connect rate, right bar is connect to meeting rate
GM. 10000 cold emails 1000 Ringless VM drops 1000 LinkedIn DM’s 250 Targeted HPP Calls How can you fail? Unload the clip this week
Well... I'd want to know the person we're dealing with. 2 options. If you're using the tactic from that video the key thing is in how you frame the message to their boss. If you: - make your champ look great w an actually thoughtful opening statement - don't make an ask to…
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