InfinityDirect
@InfinityDirect
We are A CUSTOMER GROWTH COMPANY that uses DIRECT MARKETING.
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Learn more about ChatGPT's new browser meant to challenge Google Chrome's long-time dominance in search. cbsnews.com/news/openai-ne…
"Despite the rapid growth, generative AI search platforms aren’t driving conversions (taking an action after visiting a site, such as making a purchase or signing up for a newsletter), according to data from BrightEdge." digiday.com/media/in-graph…
"For the first time, a new report is giving you a look behind the curtain at YouTube’s new “shoppable” era." blog.youtube/culture-and-tr…
Interested in kicking off a digital out-of-home campaign? Let’s talk blog.infinitydirect.com/out-of-home-oo…
"Digital billboards have changed the game for the creative possibilities of the medium. While static billboards rely on a single image and message to tell a story, the digital billboard has given the freedom to do far more." marketingbrew.com/stories/2025/1…
"The rise of AI video comes as marketers and platforms accelerate the automation of the creative process. Everyone’s chasing efficiency. But the tradeoffs are becoming harder to ignore." digiday.com/marketing/the-…
Check out some trends and what to expect for the rapidly approaching holiday shopping season! martech.org/u-s-online-hol…
Welcome Q4! The most challenging time to get seen in an email inbox which makes clicks/conversions even more challenging. When your emails do get opened, make sure they stick around long enough to click! infinitydirect.com/email-design-o… #directmarketing #email #marketing #engagement
Is attribution a blind spot for your TV/radio spend? We have a solution! infinitydirect.com/modeled-scaled… #directmarketing #multichannel #programmatic #ott #ctv #olv #streaming #audio
"This is AB testing on steroids, and it’s called AI Personalization (AIP)." blog.infinitydirect.com/introducing-ai… #directmarketing #directresults #creative #optimization #personalization #programmatic #display #audio #video
blog.infinitydirect.com
Introducing AI Personalization (AIP) - Infinity Direct Blog
This is AB testing on steroids, and it’s called AI Personalization (AIP).
According to subjectline.com, negative emojis outperform positive by 17%. AB test this with your audience in your next campaign.
"Campaigns on Meta’s platforms are 66% more cost effective at building brands versus an average channel, according to details shared in a company blog post." marketingdive.com/news/meta-deep…
"The more relevant and time-optimized messages you can deliver, the better chance you have of maintaining delivery into the primary messaging view." martech.org/ios-26-apples-… #directmarketing #sms #text #messaging #apple #ios
"A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning?" martech.org/time-for-a-wel…
Something to keep an eye on... Will these up-and-coming AI-centric browsers pose a fitting challenge to Google Chrome? martech.org/what-the-arriv…
Learn more about Amazon and Netflix's recent partnership & it's importance in the ever-changing advertising landscape in the link below! digiday.com/marketing/netf…
"It all boils down to mindset, and mindsets can be hacked, on purpose, to help facilitate growth no matter how great the resistance is to try something new." blog.infinitydirect.com/mindset-hack-e… #directmarketing #marketing #testing #growth
blog.infinitydirect.com
Mindset Hack: Eliminating Fear of the Unknown - Infinity Direct Blog
Mindsets can be hacked, on purpose, to help facilitate growth no matter how great the resistance is to try something new.
"Do a deep dive and find out what email addresses haven’t opened or clicked through on any emails from you in over 6 months and suppress them from all emails sent in Q4." blog.infinitydirect.com/the-q4-email-c… #directmail #email #marketing #deliverability
blog.infinitydirect.com
The Q4 Email Curse is Right Around the Corner - Infinity Direct Blog
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
"If you slash your marketing team but expect email to pull its weight in addition to LinkedIn, Google, cold outreach, etc., your results will reflect the resources provided." martech.org/the-real-reaso… #directmarketing #email #marketing #deliverability #strategy #automation
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