Sara Hill
@LearnMartechAI
Making marketing smarter and more productive through better data, use of technology & AI enablement.
Marketing teams are in a crisis with wasted technology and analytics. Can AI save them? My bet: only if marketing teams start thinking of themselves as technology teams. #AIadoption #AIenablement #martech #marketing #digitalmarketing #marketinganalytics #AI #futureofai
AI hasn’t “just killed” anything . . #aiadoption #ai #marketing #digitalmarketing
AI is not driving value for marketers. Is it worth it? #AI #AIadoption #AIenablement #marketing #martech #analytics #digitalmarketing #neilpatel
Not enough people saying this 👇
AI enablement is the new DX. Bigger upside, and bigger risks. Don’t repeat past mistakes: shiny-object pilots, data debt, talent gap, bolt-on governance. Treat it as DX²: start with KPIs, clean data, upskill/partner, bake in governance. #AIEnablement #DX
Without commitment to leveraging MarTech stacks & analytics we almost certainly will not see increases in AI-driven revenue!
Marketers aren’t getting much of a financial value out of AI… yet. They are using it and seeing efficiencies in their work. But companies aren’t seeing much of a cost savings or revenue increase… yet. Over the next year, I bet we will see this change. Companies will focus…
It’s a great idea to set up a separate page in your analytics dashboard to show referral traffic from gen AI sources! This is easy to do with GA4 & Looker Studio - lots of tutorials online.
Look at what traffic source is starting to pop up as the channel responsible for people learning about a brand. ChatGPT.
Overwhelmed by AI? Make it fun & start small. I love @sciam AI articles because they’re accessible and give a good overview of the AI landscape. #aiadoption #aienablement #martech #genai #marketing #aitools #FutureOfAI #ai #learnai #technology #aiatwork
Frustrated with Copilot? Rework your question & add more relevant details. The results can be HUGE! #AIadoption #AI #AIenablement #martech #copilot #GenAI #generativeAI #ExcelTips #productivity #promptengineering #AIprompt
Wow! This chart needs flipped around. Automation & analytics should be every team’s top priority. Without these two you are wasting time which means burning money.
What are marketers interested in learning in 2025? Check out the results from our survey. The last one on the chart was interesting. Never would have guessed that marketers at scale would want to learn how to use Cursor (I, of course, see the benefits as a user myself).
Looking to get started with AI but overwhelmed? Use it to save you time in content ideation! The voice & narrative are still 100% yours, but faster. #ai #GenAI #GenerativeAI #ContentCreation #marketing #contentstrategy #aiadoption #aienablement #chatgpt
Except the tech pile behind the marketers is as big as the new pile about to crush them.
"Ooo, look! The AI expansion kit just arrived... on a forklift." Marketing Technology marketoonist.com/2025/08/market… by @tomfishburne @marketoonist #martech
Would be great if @grok could automatically filter out people & companies promoting their brand, similar to how Gmail has a hidden promotions tab. So much great content on X hidden among the self-promo trash. #marketing #ads #content #trashcontent #productivity
You wouldn’t have a single stock portfolio so why would you have a single skill career? The people most at risk for losing their careers to AI are the ones who have one main skill. #AI #aitools #martech #marketing #generativeai #genai #careergoals #AIenablement
Poor data & chaotic process are the crisis items in marketing right now 👇
Honest Q: is X better since Elon took over? I left Twitter a decade ago and now that I’m back it’s much better!! But I’m not sure if that’s due to Elon or the platform evolved during the decade.
It’s harder than it seems to find AI use cases on marketing teams when so much is pitched as enterprise-level solutions. Most teams aren’t ready for the AI rocket when 60% of the tech stack is going unused. #AIAdoption #AIenablement #AI #futureofwork #marketing #learnai
The biggest barrier to AI adoption isn’t the tech or data - it’s the people and the difficulty of pausing the speed train to evaluate opportunities #AIAdoption #AIProductivity #AITips #AIforAll #FutureofWork #artificialintelligence #learnai #AIenablement
So many ideas to boost your career - don’t be a doer, be a thinker, problem solver. Use AI to be seen as a leader & strategic thinker!
Looking to optimize your marketing to appear in AI chats? Look back to basic SEO tactics and get on the platforms where the people are talking. 👇
Reddit, Wikipedia, YouTube... the LLMs have spoken. 👀 We analyzed 150K citations from ChatGPT, Perplexity, AI Mode & AI Overviews and it turns out UGC and social sites dominate the results. Look for our full study here: social.semrush.com/4597WWj.
Great overview on how generative AI chats (like ChatGPT) work:
I finally understand how large language models actually work After reading the 2025 textbook “Foundations of LLMs” It blew my mind and cleared up years of confusion Here’s everything i learned (in plain english):
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