Suzy || UGC Creator | Creative Strategist
@LilyTreeMedia
Work with the millennial UGC creator the big brands trust! |📍NJ & NY | Now also creating couples & dog content.👫🏻🐶 |💌 [email protected]
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New Intro Video👋 UGC has changed a lot in the last year which means so have I as a creator. Its time to reintroduce myself & share what I've been up to & how I can benefit brands by working together! So excited to see what this next year holds & what 🔥 content I get to create.
UGC Creators & Strategists 📣 My client is looking for a creative strategist to help 5+ hours a week with the following tasks: - Finding Creators -Ideating/scripting briefs -Comms with editors/creators Leave your info below if you have experience in this & are interested! 👇🏼
Creators-make sure the coolest thing about the product you’re marketing isn’t somewhere deep 25 seconds into a video that’s already lost the viewer. Make sure you feature the most unique & attractive selling point for the product as early as possible to keep people watching. 👏🏼
UGC Example- Travel Accessory ✈️ Can you tell what this suitcases major selling point is just from this video? I bet you can because 99% of the visuals are focused on showing that off. Blend these targeted visuals with an engaging hook and you've got yourself a winner! 🏆
UGC Example- Food & Beverage Niche 🫖 This brand wanted a concept that was relatable & what did more people relate with recently than wanting to try out new things at the start of a new year? Add on some aesthetic product & lifestyle b-roll and you have yourself a winner! 🙌🏼
When I shifted my focus from getting the next big deal with new clients to nurturing my relationships and work with my current clients, that’s when my business started flourishing and became self-sufficient! Don’t chase the next big thing. Nurture the next SURE thing! 🙌🏼
STOPPPP! Just finished my collab with Forbes and they already said they have me in mind for more concepts with them. Natural and engaging script reads for the win everytime! 🙌🏼
The UGC community has so much conflicting advice-set firm rates, be flexible, charge for usage, don’t charge. So what’s right? Do your research, trust your instincts, and do what works for YOU. It’s trial and error, but the key is for sure feeling confident in your decisions! 🙌🏼
“Audiences are allergic to perfection” 🙌🏼
"My messy hair does well." I just got off a call with a business owner telling me she noticed a trend: her content performs best when her hair is messy. She sells a $5,000 product for business owners. This seems counterintuitive. Surely, the audience for an expensive product…
A lesson in reaching out to your past clients regularly. ⬇️ Just had one of the bigger brands I've worked with accidentally send me a second payment months after our collab. I reached out about the mistake and told them I could either send them the money back or create more…
A friend asked me to help with some review mining about 5 minutes ago. Plugged over 700 reviews into my Custom GPT and got everything I needed in less than 1 minute. ✅From Mass Desires to the most talked about Benefits ✅Emotional Motivators to Triggers. ✅Even the top 5…
Me seeing this email: "Found you attractive?!... well thats a lil weird to say in an inbound" 👀 Me seeing they cc'ed like 20 other creators: "Wait...so I'm not special and you say that to all the girls?! 😫"
I’m 100% with Elliott on this and honestly see this outlook in most creators who’ve been in the space for longer. In 2025 I’ve made it a goal to make my posts more informative, educational, and just a little sprinkled in about the latest collabs I’m doing. I just don’t think…
‼️ NO click bait but in the next 6 months I plan to leave the generic UGC model / space... & move into something different in content creation ! Ya CRAZY I know... but hear me out 👂 ONE thing about me is I started UGC because I am creator... the - copy - market research -…
UGC Example- Beauty 💄 Worked with one of my fave beauty brands Winky Lux again in Q4 for this organic feeling concept and honestly was in love with the final lewk guysss!🤌 Did tons of research to see the kind of editing/fonts performing best in organic beauty for this one!
Not gonna lie feel pretty stinkin cool typing THE Forbes into my client spreadsheet right now. 🙌🏼
Where creators go wrong is using Chat GPT like someone you paid to do your homework. You give them an assignment and then submit it without even reading it. The result is always robotic and cringey. Instead use Chat GPT as your teammate. Use it to help guide a discussion and…
Ever see an ad and think, “I do need this type of product… but maybe I can find it cheaper?” Well guess what? Other consumers do that too. Your job as a marketer isn’t just to sell the category—it’s to make people believe your product is the only one worth buying. 💡
I see so many people say “Thanks to UGC I can get x now”. I don’t agree! It’s not thanks to UGC, it’s thanks to your hard work & dedication. There are people who try to do UGC but cant make it. YOU made it here because you worked your tush off in what you chose to do!
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