Nielsen Norman Group
@NNgroup
User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux
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Shift from AI-first thinking to a value-first, problem-first approach. Our new AI Product Strategy course gives you the frameworks to evaluate, prioritize, and align your team. 🔗 bit.ly/4pni99u #AIinUX
Our 2025 UX quiz is live. 10 questions based on articles we published last year — no Googling allowed. 😉 💅 📚 bit.ly/4plWkqT How'd you score? Let us know! #UXDesign
It’s “new year, new me” time. 🎇 🥂 🎇 What new topic are you wanting to learn more about this year?
Everyone's experimenting with AI. But are you using it strategically? Our January courses help you work smarter with AI — not just faster. bit.ly/3VO5Ya2 #UXDesign
2025's most-used UX study guides tell the story: you prioritized fundamentals (UI elements took #1) while integrating AI into your practice. See the full top 10: bit.ly/4p08h5t #UX #UXResearch
McDonald's AI holiday ad: pulled days after backlash Coca-Cola AI holiday ads: failed 2 years running The mistake? Building stories around #AI capabilities instead of human needs. Users notice when tech dictates the experience rather than supports it. 🔗 bit.ly/4qiURm3
AI is reshaping UX, but the fundamentals endure. Our most-watched 2025 videos covered GenUI, synthetic users, and classics like hamburger menus. Top 10 here: bit.ly/4p2Z6Br #UX #UXDesign
Our last episode of the year ⚡ We're talking AI reliability in UX, the risks of over-reliance, and what professionalism means in an AI-driven landscape with the founders of @Baymard. bit.ly/3L4jAM1 #UXPodcast
Broad prompts 😫 🤚 Detailed Prompts 😏 👍 🔗 bit.ly/3MGPIWM #AI #UX #Prototyping
From the return of generalists to AI agents to iOS design missteps, 2025 had it all. Our top 10 most-read articles (plus 5 from 2024 you kept revisiting): bit.ly/4q7Yxaj #UX #UXResearch
Democratizing research ≠ giving your PM intern the keys to run wild. It means guardrails, not gatekeeping. Ned Dwyer explains why this debate needs more nuance. Full episode: bit.ly/48NMau6 #UXResearch
New year, new skills. 32 live online UX courses running January 20–29. From AI integration to service blueprinting, find your course: bit.ly/3MdmRsO #UX #ProfessionalDevelopment
When teams discover insights themselves rather than being told conclusions, research actually sticks. That's the power of workshopping research with collaborative activities. 🔗 bit.ly/3KvzKOd #UXResearch #UX
Design polish isn't adding more effects — it's applying fundamentals consistently. Grids for structure, limited typography for clarity, strategic color for attention, imagery that informs. 🔗 bit.ly/4oxLgXo #UIDesign #UI
Using AI for UX Work: Study Guide nngroup.com/articles/ai-wo… via @nngroup
Design for all 3 smart-device user types to reduce friction & make the experience intuitive for everyone. From are device managers juggling multiple apps to the completely restricted users waiting for permission to adjust anything. bit.ly/3KgT2XH #UX
When teams can't access research, they don't stop asking questions. They just might ask that guy they talked to at the pub instead. Ned Dwyer shares how to move from gatekeeping research to democratized guidance with clear pathways. 🎧: bit.ly/4rxS2z1 #UXResearch
Don’t miss out on our last chance to take one of our Live Online courses this year! Join us this December 6-12 for one of 38 courses: bit.ly/4eNfbpy #UX
Want users to trust your AI? Stop trying to make it seem human. Research reveals that perceived AI intelligence builds trust, while perceived emotionality erodes it. → bit.ly/4oUDI1M #AIDesign #UX
Should UX report to #product management? (Our answer: No.) Enter MUXI — a model where #UX reports to UX leadership while fully embedding in product teams. Same collaboration, no dual accountability. bit.ly/4ih0LkT #UXStrategy
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