Pascal Le Marechal
@PascalZeMarshal
$30M+ in eCommerce sales | Founder of http://novaalab.com | Sharing how I scaled a profitable brand to 8 figures in revenue
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Scrolling on X and my feed is mostly: - Roasting LinkedIn - Complaining about Meta - Random AI tools - Giveaways Is it just me? 😂
Discounts aren’t dead. Dumb discounts are. We stopped doing blanket 20% off sales at NovaaLab. They spiked revenue but crushed profit. Now every offer of ours is built to drive higher spend. Since then, AOV is up 27%. Profits, up! Remember: Discounts should make people…
Back in the day service companies used to have names like "AAA Plumbing" and "A1 Locksmith" so they would be listed first in the Yellow Pages.
Beginners chase clicks. Operators chase profit. Winners chase lifetime value. That’s what 5 years of building NovaaLab taught me. Our LTV didn’t grow from fancy automations. It grew because we helped people feel better longer. Every product was designed to solve the next…
The easiest way to know what to sell? Talk to your customers. Ask what they really want. They’ll tell you exactly what to sell. Whether you’re in Ecommerce, SaaS, or running an agency. The answers are always in the conversations you have. Not in guesswork or trends. Stop…
From $0 to $30M+ in ecom sales. What started as a “stupid idea” became a global brand. In 2019, I was an IT project manager with zero clue about ecommerce. A colleague mentioned something about dropshipping. I thought it was ridiculous. But I gave it a shot. Six months…
At 7 figures, you optimize ads. At 8 figures, you optimize your team. Biggest lesson I’ve learned running an 8-figure brand.
BFCM momentum loading. $400K+ in the last 7 days. The real work starts now.
How good is your funnel? I bet you $100 I can find 5 ways to increase your sales funnel (I'm not joking)
Will AI marketing backfire eventually due to the fact that it might signal laziness and replacement? It's something we always talk about with my team 🤔
We're in a tech bubble where everyone's excited about AI tools. Average consumers don't see it that way. They see AI as the daunting thing taking their jobs. The reason the world feels worse right now. Doesn't matter if that's accurate. That's the perception. When they see…
If you don’t understand the emotion behind the buy, you’re leaving money on the table. Study human behavior, not just ad metrics.
Huge news at NovaaLab! We’ve just signed a 2-year contract with one of the biggest NBA teams: The Chicago Bulls 👀🔴 A major step forward for NovaaLab as we expand into the US sports market. I'll be sharing more about it soon.
Working on something EXCITING with NovaaLab! We just wrapped up a massive contract. Will be announcing it tomorrow 👀
We’re almost in 2026 and people are still chasing “winning products.” Stop overthinking it and build a memorable brand. That’s what actually wins in the long run.
Working on something EXCITING with NovaaLab! We just wrapped up a massive contract. Will be announcing it tomorrow 👀
Just a thought: Winning creatives from last year could be an easy way to scale up this BFCM. No need to reinvent the wheel.
Branding isn’t just about visuals. It’s also about trust and emotional connection. Your ad copy, landing page tone, and post-purchase experience are all parts of your brand.
I don’t care what anyone says Branding is not that important, especially when starting out The reality is people do not think about you or your brand nearly as much as you think I’ve seen people spend silly money and time perfecting their “branding” before launching only to…
If you know you know 👀 x.com/PascalZeMarsha…
The ultimate flex is high spend at low roas…not the other way around. IYKYK
The best CEOs aren’t the ones who do everything. They’re the ones who build teams that can.
A CEO job is the hardest job in the world and that is why they make millions. You have to know how to do 20 incredibly difficult things. Digital marketing. Building sales teams. SEO. Compensation structures. Finance. Operations. A great CEO is a certified badass.
Don't take Twitter advice too seriously. Some say you need to be young. No kids. 80-hour weeks. Some say you need tons of capital or a partner. The truth? There’s no universal formula. Every brand is different. Every founder has a different story. But the one thing they…
The best influencers in the world? For NovaaLab, it's doctors. If your doctor recommends a product, there’s a 90% chance you’ll buy it. That’s real influence. We’re proud dozens of U.S. practitioners already recommend NovaaLab. No ads, just trust. In every industry, someone…
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