playwire's profile picture. A global revenue amplification company specializing in maximizing returns for #Publishers and #ContentCreators. #AdTech #DigitalAdvertising #AdMonetization

Playwire

@playwire

A global revenue amplification company specializing in maximizing returns for #Publishers and #ContentCreators. #AdTech #DigitalAdvertising #AdMonetization

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@playwire is incredibly humbled and truly honored that our #RAMP Platform has been selected as a 2023 @Digiday Technology Awards WINNER in the category of #BestMonetizationPlatform for #Publishers! To review the complete winner announcement, click below. bit.ly/45QS4GA

playwire's tweet image. @playwire is incredibly humbled and truly honored that our #RAMP Platform has been selected as a 2023 @Digiday Technology Awards WINNER in the category of #BestMonetizationPlatform for #Publishers! To review the complete winner announcement, click below. bit.ly/45QS4GA

We broke down the full scorecard and built a decision framework for publishers. Plus: a free tool to check your AI crawler protection status. Full analysis: bit.ly/4pNBySe #AdTech #PublisherRevenue #AI


On crawler behavior: Publishers called Anthropic's bot "a nightmare" that ignores robots.txt. Perplexity scored 1/10. One exec said: "Every time you unmask an abusive crawler, it's Perplexity under the hood."


Digiday just dropped a scorecard on Big Tech's AI licensing practices. Publishers rated every major platform. The results are... revealing. Here's what you need to know 🧵


Google scored 2/10 overall. The kicker? They still haven't separated AI and search crawlers. Block Google-Extended and you might hurt your search rankings. Allow it and your content feeds the machine taking your traffic. Fun choice.


What publishers should actually do: Stop waiting for licensing salvation Audit your AI crawler protection now Implement multi-layered blocking Maximize revenue from traffic you control The deal isn't coming. Your protection strategy should be.


The uncomfortable math: Microsoft has 11 publisher partners OpenAI has 18 Meta just signed 7 That's maybe 40 publishers total. How many publishers exist? Thousands. Most will never see a licensing deal.


They said you couldn’t automate header bidding like a pro, but here we are. With AI-driven dynamic price floors, our solution boosts revenues by 20% while keeping your SSP partnerships intact. 🔗 bit.ly/485xyVn #AdTech #PublisherRevenue #Monetization

playwire's tweet image. They said you couldn’t automate header bidding like a pro, but here we are. With AI-driven dynamic price floors, our solution boosts revenues by 20% while keeping your SSP partnerships intact.  🔗 bit.ly/485xyVn

#AdTech #PublisherRevenue #Monetization

Why do so many developers rely on AppLovin? From gaming to e commerce, see how top apps use its AI and ad tools to boost monetization and growth. 👉 bit.ly/3LeZTAW #AdTech #Monetization #MobileApps #Playwire

playwire's tweet image. Why do so many developers rely on AppLovin? 

From gaming to e commerce, see how top apps use its AI and ad tools to boost monetization and growth.

👉 bit.ly/3LeZTAW

#AdTech #Monetization #MobileApps #Playwire

How did AppLovin become a mobile monetization giant? Its ecosystem blends ad tech, AI, and user acquisition to drive revenue at every touchpoint. Discover how it all works: 👉 bit.ly/4oivOzd #AdTech #Monetization #MobileApps #DigitalPublishing #Playwire

playwire's tweet image. How did AppLovin become a mobile monetization giant? 

Its ecosystem blends ad tech, AI, and user acquisition to drive revenue at every touchpoint.

Discover how it all works:
👉 bit.ly/4oivOzd

#AdTech #Monetization #MobileApps #DigitalPublishing #Playwire

Proud to showcase our latest Flex Skin creation for Frankenstein, now live on Letterboxd! This high-impact animated execution is another example of how Flex Skin drives attention and engagement. Discover more about our full Flex Suite → bit.ly/3WElu8j


Publishers: Could AI make your content faster without killing creativity? ✅ Use AI for research & drafts ✅ Humans craft storytelling & strategy Find the right balance → bit.ly/3I6hSbI #AIMonetization #DigitalPublishing #AIAdvertising #ContentMonetization

playwire's tweet image. Publishers: Could AI make your content faster without killing creativity?
✅ Use AI for research & drafts
✅ Humans craft storytelling & strategy
Find the right balance → bit.ly/3I6hSbI
#AIMonetization #DigitalPublishing #AIAdvertising #ContentMonetization

What if your website could predict what your audience wants before they know? With AI-powered optimization & personalization, publishers are turning that into reality. Learn how: bit.ly/4gie7g1 #DigitalPublishing #AI

playwire's tweet image. What if your website could predict what your audience wants before they know?

With AI-powered optimization & personalization, publishers are turning that into reality.

Learn how: bit.ly/4gie7g1
#DigitalPublishing #AI

Publishers: AI isn’t just a threat, it’s a revenue opportunity. 3 ways to monetize now: 1️⃣ License your archives 2️⃣ Get paid when AI cites your work 3️⃣ Pilot AI-powered ads Move fast or miss out → bit.ly/4nkCX0U #AIMonetization #PublishingRevenue #ContentMonetization

playwire's tweet image. Publishers: AI isn’t just a threat, it’s a revenue opportunity.
3 ways to monetize now:
1️⃣ License your archives
2️⃣ Get paid when AI cites your work
3️⃣ Pilot AI-powered ads
Move fast or miss out → bit.ly/4nkCX0U
#AIMonetization #PublishingRevenue #ContentMonetization

Playwire is hiring a Senior Marketing Manager (New York, NY) If you have a strong background in paid media, SEO, content, and events this could be the perfect next step in your career. 👉 bit.ly/415f0SP #NowHiring #Hiring #CareerOpportunity #JobSearch #JoinOurTeam

playwire's tweet image. Playwire is hiring a Senior Marketing Manager (New York, NY)

If you have a strong background in paid media, SEO, content, and events this could be the perfect next step in your career.

👉  bit.ly/415f0SP #NowHiring #Hiring #CareerOpportunity #JobSearch #JoinOurTeam

If your Revenue Per Session isn’t where it should be, the problem might not be traffic—it might be what’s happening during each visit. Here’s how to fix that: bit.ly/4f4nM9b #PublisherTips #AdTech #Monetization #DigitalPublishing

playwire's tweet image. If your Revenue Per Session isn’t where it should be, the problem might not be traffic—it might be what’s happening during each visit.

Here’s how to fix that: bit.ly/4f4nM9b
#PublisherTips #AdTech #Monetization #DigitalPublishing

Still optimizing revenue one pageview at a time? That's yesterday's news. • Boost revenue by 25-40% • Capture every click across desktop, mobile & tablet ➡️ bit.ly/3J0YLj9 Time to level up! #AdTech #PublisherRevenue #Monetization

playwire's tweet image. Still optimizing revenue one pageview at a time? That's yesterday's news.
• Boost revenue by 25-40%
• Capture every click across desktop, mobile & tablet
➡️ bit.ly/3J0YLj9
Time to level up! #AdTech #PublisherRevenue #Monetization

Are you trusting the wrong revenue metric? 📉 Page RPM only tells part of the story 📈 Session RPM shows true user value Track what really matters:bit.ly/46qie6G #AdTech #DigitalPublishing #Monetization

playwire's tweet image. Are you trusting the wrong revenue metric?

📉 Page RPM only tells part of the story
📈 Session RPM shows true user value

Track what really matters:bit.ly/46qie6G
#AdTech #DigitalPublishing #Monetization

Still tweaking your header bidding manually? That’s like brain surgery with a butter knife. Consider: • Smart ad refreshs • Optimized ad density • Session-based targeting Unlock up to 40% higher CPMs.👉 bit.ly/4kW1Pun #AdTech #PublisherRevenue #Monetization

playwire's tweet image. Still tweaking your header bidding manually? That’s like brain surgery with a butter knife. Consider:
• Smart ad refreshs
• Optimized ad density
• Session-based targeting
Unlock up to 40% higher CPMs.👉  bit.ly/4kW1Pun
#AdTech #PublisherRevenue #Monetization

Missed our latest Playwire Live episode on curation? We've got you covered. Read the full summary and watch the episode: bit.ly/43fBuC4


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