Numerous admirable traits are attributed to George Clooney by his supporters, and some businesses use his image to promote their own goods. Customers consequently have less faith in the company and more in the adored performer.
Businesses can utilize foreign brands without the risk of legal repercussions thanks to marketing affinity. You could boost your own attractiveness by hiding the aura of a well-known company. This is how celebrities’ endorsements make sense.
Now let’s dig into more details about this question: What is affinity marketing?
Affinity analysis is a type of predictive analysis method that uses data mining to uncover hidden, insightful correlations between various variables based on how frequently they occur between distinct persons or groups in the dataset.
Affinity groups, which are made up of individuals united by a shared interest or objective, and companies that offer the groups’ products or services can collaborate to link their brands in this type of campaign.
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