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“If it isn’t on social media, did it happen?”, said communication professor @LaurenDFurey to express the role she believes social media plays in today’s society. #CPP #socialmedia
Interesting fact: President Bill Clinton first denied rumors of affair with Monica L. then finally admitted to the affair. Critics say his image was damaged more by his denials than the actual affair. #cppCOM1101
Must know: crisis is a PR term for any event that is perceived by the public as damaging to the org. reputation or image. #cppCOM1101
Interesting fact: after the fires in so-cal, a man rescued many people in his toyota truck and posted it on social media. After getting much attention, toyota replaced his burned truck with a brand new one. #cppCOM1101 #Marketing101
Must know: product integration is when a product is being promoted and made the plot of a story by entertainment media. #cppCOM1101
Must know: video games are a new venue for advertising, therefore, reaching a bigger audience. #cppCOM1101
Interesting fact: pokemon go became the #1 downloaded app in its first week of release on App store. Also, generates about $10 million on revenue every day. #cppCOM1101
Interesting fact: anonimity is a term often mistaken online. All data can be traced back to you with your IP address, GPS coordinates & other identifying information. #cppCOM1101
Must know: cookies are used by web sites which use the information gathered to track their users actions on the web. #cppCOM1101
Interesting fact: disney merch generates more than $40 billion in sales around the world. #cppCOM1101
Must know: Blockbuster era contains large budgeted movies with high marketing strategies to grab major attention. 1970-present day. #cppCOM1101
Interesting fact: although espn lost 7 million subscribers from 2013-15, they still brought in the most money in sports networks with an estimate of $7.5 billion. #cppCOM1101
MUST KNOW: the big three networks are NBC, CBS, & ABC. #cppCOM1101
Interesting fact: news/talk, pop hit radio, and country are the top 3 most popular radio formats. #cppCOM1101
Must know: Golden age radio was given this name since it was the main source of entertainment in 1920s, 30s, & 40s. #cppCOM1101
Interesting fact: the too 5 U.S. publishers are: Cengage, McGraw Hill, Scholastic, Houghton Mifflin Harcourt, & HarperCollins. (Mostly educational) #cppCOM1101
"Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October... according to a person familiar with the situation. This person described it as a "fire drill,"
Must know: dime novels sold for almost as little as 5cents. They contained heroic action stories and celebrated democratic ideals. #cppCOM1101
Interesting fact: war photography has not changed much over the years. Left image was taken in 1863. On the right picture was taken in 2015. #cppCOM1101
Must know: the postal act of 1879 allowed for newspapers to easily distribute across the nation at a lower cost. #cppCOM1101
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