Jackson Blackledge©
@blvcskledge
Google & YouTube Ads For Commerce Brands | Tabs, Craftd, Fighthaus, Cloudsharks, Foundr, Jack Henry, The Collagen Co, Lamborghini | http://ECHELONN.IO
Lamborghini is my client. Today I took my team on a trip to italy. On our way, we stopped at Lamborghini’s winery. One of my personal top experiences in business. Visit your clients in person. National or internatational. Strenghten your relationship and see what you’re…
Starting on YT ads? I suggest focusing on YouTube Shorts. Keep your ads between 25 to 60 seconds. Only target mobile users. Eliminates a lot of variables. Good place to start if you're looking to add YouTube.
had the productivity game all wrong before. used to be on my phone all the time. it was a constant distraction. so, i made a change. phone in another room. no socials. deep work for 25-90 mins. short break, then repeat. cut off when burnout crept in. try it lads
Currently dominating the ad game for brands. Why? Because we zero in on our brands' target audience. And focus on direct response. It's not just the ad spend, lads. It's the fundamentals.
If you're worried about the cost of Google search ads... Do this: Diversify. Try the other Google ads platforms - Shopping ads - YouTube ads - Demand gen. They're can be cheaper than Google Search ads and can be as effective.
Some quick YT ads sauce Focus most of your baudget on prospecting Not retargeting The main goal of YT ads is to acquire new customers Trust
6 months or so back, Google changed the game. Exact keywords aren't king. User intent is. Team and I switched to more long-tail keywords. Stay adaptable lads or get left behind.
I've had unhappy clients in the past. So, I figured out the best way to keep them. Either I extended their time with me. Or I built a 1:1 roadmap for them. Showing what I intend to do to elevate results. I never let brands just go before. This is key when you're growing.
I say this a lot. But you don't need to start from scratch. Can easily look into what competitors are running and then improve. Here are some tools I like to use: - SpyFu - SimilarWeb - iSpionage - SEMRush - Ahrefs - Auction Insights Learn their strategy. Improve. Win.
also lads, don’t undervalue your potential, the heights you can reach is further then you think, trust me getting to $100k/month was crazy to me… but that shit was light work… came quick…so it woke me up to what was possible when you just stay dialled in, and put in the work!
$10k/month was the goal…. then it was $100k/month….. now $1M/month…. nothing changes
Directly address pain points. → "Tired of slow internet?" → "Affordable Car Repairs" → "Say Goodbye to Back Pain" Do this in your YT ad hooks. You'll sell more.
how tf we scaled a CPG brand with Gads & YT
It doesn't matter if others are doing better. Focus on your own. But analyze competitors. Note their angles, their unique selling points. Then figure out ways to be unique. Ways to better your offers. Key whether you're in eCom or the agency space.
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