Comscore

🔊 Explore the new Comscore intelligence destination, The Scoreboard. Check out the details at the link below, as we reveal how audiences engage today while spotlighting the signals that point to what’s next: comscore.com/Insights/Press…

Comscore’s campaign measurement has been ahead of its time since day one, kicking off at the persons level. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with @TVREV's Alan Wolk: tvrev.com/news/comscores…

Comscore's new partnership with Polaris I/O works to enable media sellers to accelerate the prospecting and pitching of new business. Our collaboration connects Comscore’s audience measurement data and research with the Polaris I/O MarketView solution comscore.com/Insights/Press…

Streaming behavior isn’t one-size-fits-all and households with children are driving more time on the biggest screen in the home. It's just one of the trends we will address in our upcoming 2025 State of Streaming webinar on Nov 18. Register comscore.com/Insights/Prese…

How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. Read the report tvrev.com/news/all-tv-is…

The future of streaming is here — and advertisers need the latest insights to navigate the shifting dynamics. This week at ARF OTT / CIMM West, Comscore will debut our 2025 State of Streaming report. For details visit: comscore.com/Insights/Event…

With NAB Show New York in full swing, Comscore’s Mandy Leef and Justin LaPorte, MBA have taken the stage at the Javits Centre. To meet up with our team at NAB Show New York, use this link comscore.com/Insights/Event… #NABShowNY

The wait is almost over, and we are mere days away from the release of Comscore’s 2025 State of Streaming report. Get alerts as soon as the report is available for download, sign up via this link comscore.com/Insights/Event…

Fandom has many layers, and at Comscore, we’re illuminating them all. Our insights reveal that in markets like 🏈 Houston and San Antonio, local college and high school football broadcasts often rival national telecasts. Learn more in our latest blog comscore.com/Insights/Blog/…

The countdown is on! Comscore’s 2025 State of Streaming report is almost here. Catch a first look at the latest streaming trends and insights live on stage at ARF OTT x CIMM West on Oct 29 where Comscore’s Jennifer Carton and Lauren Izzo will be joined by Roku’s Anna Miller.

Not all reach is created equal. That’s why with Comscore’s Cross-Platform Campaign Results (CCR) we can deliver truer reach with our deduplicated view, revealing where each channel adds incremental value, so you can increase impact with confidence.

It was over in a New York minute. Advertising Week New York 2025 came and went... and what a whirlwind it was. A heartfelt thank‑you to everyone who stopped by, joined a discussion, grabbed a coffee, or shared a Happy Hour with us.

Today at the TVB Live Executive Summit in NYC, Comscore's Justin LaPorte, MBA, joined an insightful 'Measurement Spotlight' panel exploring the evolving landscape of Local and digital measurement. 👏 Thank you to TVB for hosting such a dynamic discussion.

The conversation on the 💡 Innovation Stage at @advertisingweek New York today made one thing clear: sports fandom doesn’t stop when the season ends. Comscore's Tara Gotch joined the VAB-led session “Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement"

We’re advancing innovation to enable confident, consistent transactions in an evolving multicurrency marketplace, through the integration of TiVo’s enriched program metadata with Comscore’s cross-platform audience measurement. Read the announcement: comscore.com/Insights/Press…

We kicked off Day Two at Advertising Week New York 🗽 on the Tech Stage with a dynamic discussion on the future of privacy-first adtech. Our panel of experts were Shelby Coon (The Trade Desk), Jennifer Laing (Causal), and Rachel (Eisenberg) Gantz (Proximic by Comscore, Inc.).

Proximic by Comscore is now live in Index Exchange’s Data Partner Vendor Ecosystem. Read the full announcement at this link: indexexchange.com/press/press-re…

The spotlight is on New York: Advertising Week 2025 is here, and Comscore is ready to take the stage. Catch us tomorrow on the Tech Stage at 9:40 AM ET for “The AI Advantage: Where Innovation and Privacy Win Together” for a panel led by Proximic by Comscore’s Rachel Gantz.

Comscore was proud to join the ❄️ @Snowflake World Tour as it hit NYC as one of the 23 stops on its global journey. Our SVP of CustomIQ, Smriti Sharma, took the stage for “Women in Data and AI: An Executive Panel” with Bioinformatics’ Guia Guffanti and Snowflake’s Denise Persson

Where fandoms and measurement collide 💥 you’ll find Comscore at the center. At #AWNewYork, don’t miss the VAB-hosted session “Passion to Performance: Unlocking the Power of Sports, Fandom and Measurement”. Details at: comscore.com/Insights/Event…

📊 OTA is having a second act — and Comscore is helping measure it smarter than ever. During a breakout session at the TVB Forward Virtual Sales Conference, Comscore’s Gregory Dale and Hanna Gryncwajg shared why OTA is here to stay Learn more at tvb.org/events/forward…