Carolyn Shelby
@cshel
Full-stack SEO: AI, Technical, & Enterprise Strategy | Speaker, consultant, command line elitist
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Excited for next Tuesday when I'll be presenting "Optimizing Your Content for AI Search and Agents" at #SMX Next. There's still time to register to virtually attend and not only enjoy all of the sessions, but the live Q&A at each :) searchengineland.com/smx/next/agend…
🧠 AI-Driven SEO Evolution AI tools like ChatGPT, Perplexity & AI Overviews don’t rank—they retrieve. Learn how to make your content structured, credible & retrieval-ready to be chosen by AI systems. 🎙️ @cshel, Principal SEO, @Yoast 🔗 searchengineland.com/smx/next/agend…
This is a great slide from @cshel we built agencies around the seo factory with deliverable assembly lines. But AI can do that now. So how do we transition to search marketers? #StateofSearch
SEO in the black box era: Why reports will look more like Mad Men than Search Console via @cshel searchengineland.com/seo-reporting-…
Watch @cshel on IMHO now: youtu.be/y2ZVyKrBOW0?si…
youtube.com
YouTube
Carolyn Shelby: Is AI Search Over-Hyped Right Now? – IMHO
If you're able to get to the DFW area Oct 27 + 28 and want to hear my fantabulous keynote at State of Search, here's your chance to get tix for 1/2 PRICE now thru Thurs 10/9 at 5p CT Use FLASH50 at checkout to lock in your spot before prices jump stateofsearch.org/register/
I think we might need to prep the "told you so" dance soon...
🎙️Going live with this month's SEO Update by @yoast with @cshel in 30 mins... yoast.wistia.com/live/events/hm…
yoast.wistia.com
The SEO Update by Yoast - September 2025 Edition
Gain invaluable SEO insights and expert analysis Join our upcoming update as our esteemed SEO experts delve into the latest SEO news and developments. Stay ahead of the competition with invaluable...
Loving @cshel going "full Carolyn" in this post. I can literally hear her voice when I read this (because I know she produced it using only her brain as a source)
And The Truth? This Writing Style Screams AI. via @cshel: hubs.li/Q03KL88T0 #contentmarketing #contentstrategy #SEO
Listen, I keep my ringer off because the sound makes my anxiety go bonkers. Don’t you dare sit in a quiet restaurant with your ridiculously loud ringer *on* and proceed to *ignore it* for 50 rings “because you’re eating” — absolute chaos
I’m at the booth at #WCUS giving out decks of playing cards… probably not supposed to be encouraging people to set up 3 card monty stands in the hallway. Oops ;)
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