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Bang on, @markritson. Peter Field and I found that, of all the brand metrics that advertisers commonly track, “trust” is the one that is LEAST correlated with business success. Campaigns that focus on improving trust tend to underperform.
All this BS about trust being important in brand building. look, just look, at Facebook. Massively untrustworthy for five years. Massive growth. Time to wake up. Trust is for your spouse. Not your brands. Column in marketing week: marketingweek.com/mark-ritson-tr…
Yet every night, media pundits fill the airwaves with completely clueless and baseless speculation about whatever in the world could possibly be causing America's rising gun homicide rates, unrivaled among peer nations: "Is it our wokeness?"
“It is not a coincidence that in 2020 gun sales in this country spiked by 40% and homicides increased by 30%.”
If you make it a crime to give voters water as they wait in line, you're not pro-democracy.
Values in America – Scott Galloway on recasting American individualism and institutions economist.com/by-invitation/…
Consultancies are better at pretending they're ad agencies than ad agencies are at pretending they're consultancies.
The labour illusion - or why sometimes incompetence pays A story from Small Change by Dan Ariely
I wrote out some thoughts on how to make this moment a real turning point to bring about real change––and pulled together some resources to help young activists sustain the momentum by channeling their energy into concrete action. medium.com/@BarackObama/h…
On the false distinction between emotional and rational ad campaigns From the excellent Creative Mischief by @davetrott
The real Lord of the Flies: what happened when six boys were shipwrecked for 15 months theguardian.com/books/2020/may…
Sanders is wrong about the inner nature of the so-called Nordic model. The success of the Nordic countries is based on a combination of a sustained belief in free market economy and a strong social safety net. 1/3 nytimes.com/2020/03/10/opi…
“How Brands Grow” Advertising chapter sets out 5 ways advertising works, but this is the main way (last paragraph):
Stark example of confirmation bias in action Via Economist
Fantastic opening from @markritson for @FestofMarketing His key recommendations for strategic effectiveness in 2020 #FoM19
Vet du vilken fisk som är vanligast i en fisksoppa? Soppatorsk
Kramer's IRL feed becomes the most-watched on Twitch. George sells his airtime to Newman, who uses it to secretly promote Heinz Tomato Juice
Yuval Harari on why humans won’t dominate Earth in 300 years vox.com/2017/3/27/1478… via @voxdotcom#
"Everything we love to eat is a scam" Hoppas i alla fall att olivoljan är bättre här. nyp.st/29w3NRJ via @nypost
just got a free Superhero Account for LinkResearchTools - get one, too! cemper.co/trial
Frukostseminarium hos iProspect den 11 oktober p.ost.im/p/dYbFf7 via @iProspect
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