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#iab #online Nearly two-thirds of the total #digital spend is allocated to #video this year, divided evenly between #mobile and #desktop (31% each). For more highlights check the recently published IAB 2019 Video Advertising Spend Report …
Nearly two-thirds of the total #digital spend is allocated to #video this year, divided evenly between #mobile and #desktop (31% each). For more highlights check the recently published @IAB 2019 Video Advertising Spend Report bit.ly/2GAm1AH #NewFronts
#iab #online UGC is being used in many ways, from organic content to promotions encouraging consumers to create & share their own content. View examples from BlendersEyewear, brooklinen, lushcosmetics, UNTUCKit, & more in IAB's new buyer's guide: …
UGC is being used in many ways, from organic content to promotions encouraging consumers to create & share their own content. View examples from @BlendersEyewear, @brooklinen, @lushcosmetics, @UNTUCKit, & more in @IAB's new buyer's guide: bit.ly/2HgWGgK #IABMobile
#iab #online Need a rundown of key components of #CCPA as it relates to your business? Check out the IAB resource hub dedicated to keeping you up to date on information that relates to this law coming out in Jan 2020 bit.ly/2OKRrqf #CCPAReady …
Need a rundown of key components of #CCPA as it relates to your business? Check out the IAB resource hub dedicated to keeping you up to date on information that relates to this law coming out in Jan 2020 bit.ly/2OKRrqf #CCPAReady #IABforConsumerPrivacy @privacy4america
#iab #online Marketers report an increase for #digital #video budgets of 25% year-over-year, according to IAB research. For more highlights check the IAB 2019 Video Advertising Spend Report bit.ly/2VXwikW
Marketers report an increase for #digital #video budgets of 25% year-over-year, according to @IAB research. For more highlights check the IAB 2019 Video Advertising Spend Report bit.ly/2GAm1AH
#iab #online Check out the latest direct brand marketing trends to be a stronger media partner and help them achieve their business goals. What should you be doing to keep pace? Learn it all here bit.ly/2ZL4let #IABforBrands …
iab.com
Pivoting to Growth: Selling Advertising and Marketing in the Direct Brand Economy
In early 2018, IAB started an industry-wide conversation about the rise of the Direct Brand Economy, made up of hundreds of companies across multiple verticals that are innovating in the creation and...
Check out the latest direct brand marketing trends to be a stronger media partner and help them achieve their business goals. What should you be doing to keep pace? Learn it all here bit.ly/2ZL4let #IABforBrands
#iab #online Carolina Arguelles cvarguelles, Snap will share her thoughts on emerging ad formats with Broadsign, IBM, InitiativeWW at the first iab NexGen Marketing Conference next week in NYC. Save your seat today: bit.ly/IABNexGen #IABNexGen …
Carolina Arguelles @cvarguelles, @Snap will share her thoughts on emerging ad formats with @Broadsign, @IBM, @InitiativeWW at the first @iab NexGen Marketing Conference next week in NYC. Save your seat today: bit.ly/IABNexGen #IABNexGen
#iab #online 9 out of 10 learners would recommend Programmatic 360 to a friend or colleague. Special session in Seattle on 6/11. Build your knowledge of automated advertising today: bit.ly/2XTJB2z bit.ly/2JRfKog
9 out of 10 learners would recommend Programmatic 360 to a friend or colleague. Special session in Seattle on 6/11. Build your knowledge of automated advertising today: bit.ly/2XTJB2z
#iab #online RT r2rothenberg: This is a great analysis of a complicated but interesting (if narrow) academic paper on the value of targeted ads. There’s one more important point in the research: advertisers see immense value in targeted ads, but little o…
#iab #online .TheGudgel Teads, Maggie Meade from Sibling Rivalry, and daverolfe from BBDONY share insights on best practices for creating a successful campaign that captures consumer attention and drives business outcomes: bit.ly/2IWKfc3 #NewFr…
.@TheGudgel @Teads, Maggie Meade from Sibling Rivalry, and @daverolfe from @BBDONY share insights on best practices for creating a successful campaign that captures consumer attention and drives business outcomes: bit.ly/2IWKfc3 #NewFronts
#iab #online Ready to race? Take the road to IAB NexGen Marketing Conference and learn how you can drive growth through consumer-first video, data & mobile strategies: bit.ly/2YPMXnA #IABNexGen #PlayableAd TreSensa play.tresensa.com/launch?placeme… …
#iab #online Ready to race? Take the road to IAB NexGen Marketing Conference and learn how you can drive growth through consumer-first video, data & mobile strategies: bit.ly/2YPMXnA #IABNexGen #PlayableAd TreSensa bit.ly/2WCSkZV
Ready to race? Take the road to IAB NexGen Marketing Conference and learn how you can drive growth through consumer-first video, data & mobile strategies: bit.ly/2YPMXnA #IABNexGen #PlayableAd @TreSensa play.tresensa.com/launch?placeme…
#iab #online Thank you ogury for being a VIP Sponsor for next week's IAB NexGen Marketing Conference. Don't miss out, register today: bit.ly/IABNexGen #IABNexGen bit.ly/2Xg2yMJ
Thank you @ogury for being a VIP Sponsor for next week's @IAB NexGen Marketing Conference. Don't miss out, register today: bit.ly/IABNexGen #IABNexGen
#iab #online Ready to race? Take the road to IAB NexGen Marketing Conference and learn how you can drive growth through consumer-first video, data & mobile strategies: bit.ly/2YPMXnA #IABNexGen #PlayableAd TreSensa bit.ly/2EKDVAW
#iab #online Join IAB at VidCon 2019 and learn how brand visionaries are leveraging influencers like LaurDIY and RosannaPansino to drive their business and build direct brands in the online video space. Register: bit.ly/2W0jKZx …
Join @IAB at @VidCon 2019 and learn how brand visionaries are leveraging influencers like @LaurDIY and @RosannaPansino to drive their business and build direct brands in the online video space. Register: bit.ly/2W0jKZx
#iab #online Did you know nearly 80% of #digital #video viewers accept free content as a value exchange for watching advertising. Learn more about these viewers in the recently published IAB A Day in the Life of Video Viewers Study …
Did you know nearly 80% of #digital #video viewers accept free content as a value exchange for watching advertising. Learn more about these viewers in the recently published @IAB A Day in the Life of Video Viewers Study bit.ly/2Wo1plU #NewFronts
iab.com
A Day in the Life of Video Viewers
The influence of consumer motivations/mindset on digital video and ad receptivity This study looks into the different ways consumers watch digital video – going beyond dayparts, demos and/or person...
#iab #online Back by popular demand, the iab Programmatic Symposium will return on September 23 in NYC. Topics will include In-Housing at #Brands, Programmatic Programmatic Audio, Bias in Programmatic, & more. Registration is now open, don't miss out: …
Back by popular demand, the @iab Programmatic Symposium will return on September 23 in NYC. Topics will include In-Housing at #Brands, Programmatic Programmatic Audio, Bias in Programmatic, & more. Registration is now open, don't miss out: bit.ly/2YK3WHN #IABProgrammatic
#iab #online Welcome Evgeny Popov, Global VP Data Solutions Lotame to IAB’s #Data Center of Excellence Board. We look forward to working with you and leveraging your insights to advance the data agenda. bit.ly/2wurOTR
#iab #online The rise of #ConnectedTV presents marketers and sellers with unique advantages and challenges as they monetize and optimize their campaigns. Check out this guide to help you understand the #AdvancedTV landscape bit.ly/2MtxWqu #IABv…
The rise of #ConnectedTV presents marketers and sellers with unique advantages and challenges as they monetize and optimize their campaigns. Check out this guide to help you understand the #AdvancedTV landscape bit.ly/2MtxWqu #IABvideo
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