Janet Comenos
@janetcomenos
CEO of Spotted Media. Featured in the NYT, CNN, CNBC, and Adweek
Anda mungkin suka
.@CNBC's exclusive coverage of the best to worst celebrity endorsements in fashion and retail, powered by @SpottedInsights cnbc.com/2018/08/03/und…
Thanks to the @latimes for illustrating (with Spotted’s data) what the future holds for Johnny Depp and Amber Heard
Don’t usually have to play “was that shots or fireworks” in my area but did anyone else hear that?! #westhollywood #weho
Exclusive: @SpottedInsights launches its first disgrace insurance product. Within 7 days clients will know payout based on public outcry. Payouts starting at $10 million. Average A-list celebrity tracked by company has 5.6 risk incidents. Full story here cheddar.com/media/spotted-…
My newest contributor piece for @Adweek focuses on how brand crises are increasingly resulting in local government punishment adweek.com/brand-marketin…
My newest @Adweek piece published today on the importance of your celebrity partner being globally relevant adweek.com/brand-marketin…
.@FastCompany profiled me today. I travel a lot... bit.ly/2S94UKc
fastcompany.com
Spotted CEO Janet Comenos has great business tips from a book by a hostage negotiator
When she needs to relax, she looks at inspirational renovations on Houzz.
I was quoted by @ScottKirsner of @BostonGlobe on the state of VC in MA bit.ly/2V780QN
bostonglobe.com
For local entrepreneurs, it’s often about getting the VC money - The Boston Globe
Boston remains a very conservative investment community, say many respondents in a recent survey.
I was interviewed by @CNN on the value of celebrity endorsement for Super Bowl ads cnn.com/2019/02/01/ent…
.@Variety published a story with @SpottedInsights' data, analyzing Kevin Hart's uncanny ability to recover from scandal variety.com/2018/biz/news/…
variety.com
Kevin Hart Oscar Controversy Barely Diminished His Appeal, Survey Suggests
The end of 2018 may not have been as bad for Kevin Hart as it seemed. Despite the furor earlier this month over past homophobic tweets that resulted in his exiting his Academy Awards gig, the...
When you know you f'd up professionally, just apologize. Apologizing quickly and profusely will always yield a better result than waiting or deflecting.
Very proud of this piece that @SpottedInsights and @JLTGroup have put out on celebrity decision-making and celebrity risk analysis.
As companies place greater importance on which athletes, film stars, musicians and celebrities they engage for multi-million pound promotional campaigns, they must consider how to calculate the risk of engaging with a given celebrity. Read more here: ow.ly/w7gQ30n0PDj
I was quoted in the @nytimes about the impact that #MeToo has had on the world of celebrity endorsement: nytimes.com/2018/11/09/bus…
.@FastCompany wrote an article about my travel tips in their "Recommendations" section. Sounds like I am a @diptyqueparis and @WhiteandWarren business influencer....
.@Variety covered an exclusive today on the best to worst endorsements featuring actors, powered by @SpottedInsights' research: variety.com/2018/biz/news/…
Fantastic coverage today in @CNBC of @SpottedInsights' celebrity risk research cnbc.com/2018/10/03/a-c…
My newest piece for @Adweek on the mistakes brands often make when choosing a celebrity endorser: adweek.com/brand-marketin…
My most recent piece for @Entrepreneur on @SpottedInsights 's office space stunting our creativity entrepreneur.com/article/319696
"We have 45 gemologists and we work with the University of Texas to immediately assess the composition of a gem, to verify the authenticity of a piece of jewelry." - CEO of @therealreal @Citi Disruptors
"Established brands today often try to 'buy cool' which feels very inauthentic to the consumer." - @Citi Disruptor Conference
My newest piece for @Adweek on what brands can learn from @Nike and @Kaepernick7 adweek.com/brand-marketin…
adweek.com
What Lessons Marketers Can Learn From Nike About Cause Marketing
The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.
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