Javad Karimi / Meta Ads
@javad_karimii_
We turn insights into ads that grow your brand Book a call or send a Dm. https://calendar.app.google/r8NDNnetANf5B6d1A
If you’re a supplement brand, here’s my advice: Stop talking like a scientist. Start talking like a human. People don’t connect with clinically proven. They connect with the feeling of becoming who they want to be. Sell that identity the science can follow
At the TOF, creativity functions as a memory primer. Research shows campaigns with high emotional reach and low cognitive load outperform on brand recall by 23–40%. Awareness is a neural game first. 🧬
Effective TOF creative leverages cognitive fluency, emotional priming, and memory encoding. The objective isn’t conversion — it’s mental availability. Brand salience > call-to-action at this stage. 🧠📈
Great creative doesn’t start with the product. It starts with the pain. Find what hurts — fix it in one line.
How to Build a Research Document That Actually Helps Creatives (not just impresses in a presentation): 1️⃣ Start with questions, not raw data Instead of stacking screenshots and stats, define 3–4 core questions first: Why should people buy this product now?
Your customers don’t buy the product. They buy the promise, the relief, the story you whisper to their subconscious. Use social proof, scarcity, reciprocity — make your ad a gentle influence, not a push.
1️⃣ Static ads win when they hit a pain point, show proof, and make the CTA impossible to miss. 2️⃣ Pretty doesn’t sell. Clear, direct, mobile-first ads do.
Why does every UGC creator suddenly call themselves a Creative Strategist? 🤔 Just because you can hold a product in front of a camera doesn’t mean you understand creative strategy.
The #1 reason ads fail isn’t budget or targeting. It’s the gap between what the brand wants to say and what the customer needs to hear. Bridging that gap is the job of creative strategy: Translate features into feelings Turn claims into proof Match offers with desires.
The #1 reason ads fail isn’t budget or targeting. It’s the gap between what the brand wants to say and what the customer needs to hear. Bridging that gap is the job of creative strategy: Translate features into feelings Turn claims into proof Match offers with desires.
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