Kyle Frost
@kylefrost
Writing Here & There weekly for Mountain Gazette.
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Feels like a good a time as any to plug hereandthere.club, where I write about the outdoors and travel. More determined than ever to deliver some of the best writing out there covering interesting, inspirational, and nuanced topics in the industry.
Live design exercises as part of an interview process are one of my least favorite things. "Let's frantically work through something you would typically spend a few days on and have way more info about so I can see all your bad Figma habits and hear you ramble"
Resurfacing for a moment to share that my newsletter, hereandthere.club is joining Mountain Gazette 🤘. Turns out, if you write enough interesting things, people sometimes notice. outdoorsportswire.com/mountain-gazet…
This week, I wrote about recent controversy surrounding UTMB®, the parallels and relationship with The IRONMAN Group, and a burgeoning cultural crisis at the heart of ultrarunning community. hereandthere.club/post/ultra-run…
hereandthere.club
Is ultrarunning at a cultural crossroads?
Recent UTMB controversy highlights the tug-of-war between tradition and expansion
Damn. VF laid off 500 folks today. thedaily.outdoorretailer.com/news/brands-an…
In case anyone is curious what jacket that woman in the viral @thenorthface video was wearing, I spent way too long figuring out that it's probably this one. thenorthface.com/en-us/womens/w…
I come to you today seeking more testimonials/quotes about hereandthere.club. Switching it up to be a bit more 'landing page' -esque. If you're a subscriber and have enjoyed recent newsleetters, what would you say to convince other folks to subscribe?
The "$1.1 trillion outdoor recreation economy" is far more nuanced than most press releases will lead you to believe. RVing is king, Florida contributes more than your favorite "outdoorsy" state, and equestrian has a bigger impact than hiking/camping. hereandthere.club/post/the-us-ou…
hereandthere.club
The US outdoor recreation industry climbs over $1 trillion
Digging into the BEA's latest report (2022) on the state of the "outdoor recreation" economy
If anyone at @outsidemagazine wants to anonymously let me know how much Peak Skis has spent on promoted content/content marketing/giveaways/etc, lmk.
My latest newsletter features a conversation I had with Joel Gratz of @OpenSnow, diving into his journey and some of the nitty gritty details behind running the tremendously successful snow/weather forecasting service. hereandthere.club/post/the-not-o…
I was on a podcast! I had a great chat with the Rock Fight podcast about @outsidemagazine, their new festival, and the outdoor industry in general. Give it a listen if you've got some time. podcasts.apple.com/us/podcast/the…
Getting an intermittent SSL error on my @webflow site. Certificate is valid, and most people have no issues but a secure connection/ssl protocol error is sometimes popping up. Anybody have ideas? hereandthere.club
Would love to see the numbers on @copilotmoney over the next six months. 📈
What a dumb fucking decision by Intuit. Shutting down an app with 3.6m MAUs. Big company syndrome
"Uh, yeah so this jacket is also waterproof" endurancesportswire.com/outside-partne…
Been really enjoying @soren_iverson UI shares lately. Inspired to try a few of my own; feels like good, quick practice in thinking through small details (but not too hard) while also having a bit of fun. Also, I'm unemployed and have a lot of free time sooo 😂
This reminds me of that time when Google added flights + hotels and Booking.com went bankrupt overnight.
Many startups just died today. Because OpenAI added PDF chat. You can also chat with data files and other document types. We had a wave of products better suited as features rather than stand-alone companies. Wrappers are being squeezed by OpenAI on one side and incumbents on…
A bit of a meandering writing about records, "firsts" and our obsession with ridiculous adventures + the masochism that emerges as people seek to push themselves in new, unique ways. Inspired by @codytownsend's Fifty episode this week. hereandthere.club/post/never-don…
hereandthere.club
Why we chase “firsts” that don’t really matter
Why do we push for increasingly meaningless (but unique) records and adventures?
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