Leadtail

Happy World Kindness Day! 💖 In the demanding world of B2B marketing, it’s easy to focus only on metrics and deadlines. But today is a great reminder that the most powerful thing we can build isn't a pipeline—it's a supportive culture. 🤝

Social media is one of the biggest opportunities for B2B brands to build community and real human connection. But as competition tightens, breaking through is harder than ever. Steal these 8 strategies for 2026 👇 bit.ly/3V19Pzk

🔥 Hot take: Most B2B brands still play it way too safe on social. Hear from our Account Managers on what needs to change in 2026 if you actually want to stand out.

If you think bold B2B marketing is just flashy logos and slogans, think again. In this episode of Tomorrow’s Best Practices Today, Lindsay Tjepkema of Human Brands Win shows what real bravery in marketing looks like: - Connecting with people - Making courageous choices -…

Some marketing campaigns perform. Others transform. The difference? Strategy grounded in 3 simple questions: ❓ Why are we doing this? ❓ Who are we trying to reach? ❓ How will our story stand out? Check out this article from @CMIContent for award-winning campaign examples…

Your next customer search could start on TikTok instead of Google. What does that mean for your brand? “It’s people finding things through authentic, first-person perspectives,” says TikTok’s Rema Vasan. “That’s a performance opportunity for brands.” @TheDrum breaks down how…

Founders own the message. So what does the marketer do? 🧐 Cari Jaquet says your job is the vital link: 1. Find the People: Identify the accounts and buyers who match the founder's strategy. 2. Understand the Need: Figure out what they need. 3. Build the Campaign: Create the…

Forget the 7 Ps. It's time for the 8th P: PLATFORM. 🤯 New IBM research proves Thought Leadership is a financial engine, not just a brand builder: 156% ROI (16x better than traditional marketing). Drives $265 BILLION in annual executive spending. Stop treating TL as content…

If you handle cold outreach, you might be the most important messaging weapon in your company. ⚔️ You have just the subject line or the first four seconds of a conversation to convince someone your message is worth their time. Which means you have to immediately earn the right…

Marla Schilling shares a brilliant strategy for successful AI adoption: build trust through participation. Instead of just telling the team which tool to use, she brought everyone in to research, test, and share their feedback. The key takeaway? Any decision to onboard new…

Don't just upload audio to YouTube—think like a video creator! 🎬 Success means transforming your podcast into a compelling visual package. You can start simply with a single camera to add human connection, or go all-in with multi-angle, dynamic editing. 💡 The secret sauce is…

In the AI era, noise is infinite, and content has become flat. Generative AI acts as a mirror, revealing that our chase for efficiency stripped away the "human fingerprint"—the small signs of care and texture that build real trust. The shift: Stop prioritizing volume…

How do you teach AI to actually help your business? 🤔 It's less about flashy demos and more about coaching. Melissa McCready shares her peanut butter sandwich analogy for training AI like a human assistant: focus on people, process, technology, and data. Learn how this…

The pressure is intense for B2B marketers to prove ROI, but the long, winding customer journey makes proof feel elusive. 🕵️‍♀️ That's why your unified KPI dashboard is no longer a luxury—it’s an essential guide for navigating the chaos. To move beyond vanity metrics, focus on…

With AI making content easy to create & hard to trust, you MUST be genuine. True thought leadership needs 3 things: Credible Experience, Audience Need, & Unique Insights. Stop sounding like a chatbot. Start building trust. bit.ly/4nLenXB

AI is rewriting the SEO rulebook—and fast. 🤖 Nick Fraunfelder, CEO of Sure Oak, to break down how tools like ChatGPT, Grok, and Gemini are reshaping organic discovery. Learn why organic social is now key & what to do to stay visible in the new AI-powered search environment.…

Happy World Mental Health Day! 🧠 B2B marketing is a marathon fueled by too much screen time and the pressure to succeed. And it's a lot! Here's our official "Un-Burnout" Playbook: • Log Off, Literally: Silence the pings. Your worth isn't tied to your notification count. •…

Your LinkedIn ads aren't just for clicks. 🙅‍♂️ Justin Rowe, Founder of Impactable, shares his B2B paid social playbook: how to use ABM, long-cycle retargeting, and thought leadership ads to drive real pipeline across the entire funnel. 💡 Watch the full episode here:…

Bravery in B2B isn't just a buzzword. It's a measurable strategy. 💪 Lindsay Tjepkema breaks down her BRAVE framework (Brand, Relationships, Audacity, Values, Energy) and shows how making bold, human-centered decisions is the key to driving growth. bit.ly/4gSNeQ0

It's #NewAlbumDay! 🧣We're dropping the tracklist for the most emotional, thrilling record of the year: The Life of B2B Social Media Marketer. Currently streaming the high-stakes single, "C4n w3 +ry !t" and manifesting that we nail "The fate of our campaign." 🤞 Which track are…