Strategy&Leadership
@mstotran
Working on an exciting *NEW* endeavor. Apologies, I've been away. Follow for insights on business strategy, leadership & more!
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#Rebranding sends a powerful message and can catapult your company and stakeholders to the next level, but only if you go about it strategically and for the right reasons. #digitalmarketing #marketingstrategy #digitalstrategy cmo.com/opinion/articl…
What are the #brand #marketing trends this year? Here's how you can stay ahead of the curve. #digitalmarketing #marketingtrends #brandstrategist #digitalmarketingtips #marketingandadvertising ow.ly/ocpu30nwZgx
Check out my latest article on how to enhance your #socialmedia #strategy in 2019. Learn actionable tips that tie to your senses! #marketing #branding #social ow.ly/jtwN30nv4YG
Check out my latest article published on @B2Community to get tips on how to design memorable #business cards that reflect your personal brand. #Entrepreneur #networking #smallbusiness bitly.com/2MuOSsW
CA’s new law, requiring publicly traded firms to place at least one woman on their board by 2019, is a crucial step toward establishing better parity in corporate #leadership! ow.ly/E1sO30m3Cwj
Most companies make this 1 mistake! Great key takeaways on the importance of #CustomerExperience
We are excited to introduce our new #RADARrecap initiative that will provide you with quick key takeaways on the latest thought-leadership topics such as business, marketing and technology. It’s a MUST read! ow.ly/IQ2F30lqsv9
What an inspiring success story about Katrina Lake, who overcame many challenges and is now the youngest woman ever to take a company public and one of the wealthiest self-made women in America! #FearlessFriday #FashionFriday #leadership ow.ly/bt7i30lfrez
An understanding of customer centricity is key to driving your brand’s growth: synergy of channels, real-time use of an intimate knowledge of customers and a re-introduction of the human factor at the right time. ow.ly/8ipF30l1qpB #branding
ipsos.com
Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
It is so rewarding to work with small business owners because the results of smart #marketing strategies and tactics can make such a huge impact on their business. #SMB #digitalmarketing ow.ly/iYh230kyI7G
Beyond the glam of influencer marketing there is the difficult task of proving the investment was effective and worthwhile. Here are 5 ways to calculate ROI on your time and investment from your #influencermarketing. #socialmedia #analytics ow.ly/WCL030ksPHq
The market for smart speakers is predicted to hit $3.5B by 2020 and 31% of digital marketers at F500 companies believe voice is the next big thing. Here’s how to use branded and unbranded voice “skills” to promote your brand. #AI #martech #tech ow.ly/Nfb730k2wNz
These 4 amazing #AI trends can help us to self improve, take advantage of its creative prowess, bring a new level of convenience via “a-commerce” shopping and create virtual personalities that can entertain, educate and heal. #digitaltransformation #tech ow.ly/UmGp30k29Nb
Robotics continue to change the world through automation but we don’t have to feel threatened by them. Heard of cobots and exoskeletons? These collaborative robots and cyborg-esque contraptions are improving processes and increasing efficiencies. #tech ow.ly/h1lf30jZl9S
hbr.org
Tomorrow’s Factories Will Need Better Processes, Not Just Better Robots
When people think of the automotive Factory of the Future, the first word that comes to mind is automation. They think of the “lights-out” factory that General Motors Chief Executive Roger Smith...
Check out this amazing 2018 #Marketing #Technology Landscape Supergraphic! While it’s nickname the Martech 5,000, it actually has a whopping 6,829 marketing technology solutions, up 27% from last year! #martech ow.ly/8AQM30jVoyR
Is your #digitaltransformation #strategy on track? Successful digital transformation requires these three P’s: People, Products & Processes. #martech ow.ly/acNH30jSCmV
Online retail sales are forecast to go beyond $700Bil by 2022. To stay competitive, retailers are changing up their store formats to offer #personalization and unique #brand experiences that strengthen consumer #loyalty. ow.ly/o3FL30jPeVa
martech.org
How to seamlessly augment the retail experience | MarTech
Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
#DigitalTransformation, whether big or small, is critical to meeting customer service and operational goals. Read up on the hot and cold trends in this area. #tech ow.ly/V1Nj30jMoNR
Is your company a #Digital Champion? Only 10% of the companies surveyed can claim this distinction. Here’s how to master 4 critical business ecosystems: Customer Solutions, Operations, #Technology & People. ow.ly/2rQX30jLg3S
”The real act of discovery consists not in finding new lands but in seeing with new eyes.” An interesting perspective on the intersection of #leadership and art. ow.ly/T8iE30jBw1R
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