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MYTH

@mytharchives

Founders start with intuition, then add rigid systems. Now they're trapped in a system that killed their own intuition.


10x Marketing Game Pt 5: If you're selling to an older demo, many times these types of buyers don’t impulse buy, they orbit. Instead of clicking 'buy now' from your first ad or presell page, they'll instead save it and bookmark it to view later. User Behavior Example: ↓…

10x Marketing Game Pt 4: Create angle specific ads that are all driven to a single broad listicle with each reason being a different angle Once winning angle is identified then create dedicated LP's hitting that exact pain point to skyrocket CVR & performance



Majority of upsell flows leak money because they ignore gendered based buying psychology: • Men buy to gain an edge • Women buy to feel complete Men → Upsell should signal status, speed or power If your upsell feels like insurance, he’ll hesitate. If it feels like an…


Lot of nuance to this, but what I've found is that landing page fatigue isn’t real. LP's don't get 'tired' from traffic. Here's what actually happens when performance declines: 1. Creative Changed Traffic Quality (different people = different page behavior) 2. Traffic Type…

Do we think landing page fatigue is a real thing?



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Bro lies so much he forgets his own revenue and timelines 💀 $20M → $40M now? $60M next week? From 2017?



Easiest way to see someone's true character is by observing how they behave towards those who can do nothing for them.


Great copy doesn’t convince a prospect. It makes them confess the internal dialogue they're too ashamed to admit.


We say we want the truth, but what we really want is a story we can live with.


Luxury isn’t about what you own. It's about what others can’t. Just look at Rolex, they're not worn to impress, but rather to separate. Rolex's pricing doesn’t actually gate the product. It gates access to the identity that comes with owning one.


Friendly reminder that $100K per day and $100K in a day are two different things


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