Brian McCarthy
@NFLprguy
Your source at the NFL league office. I work in communications for the NFL.
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To the SF Bay Area, to our incredible teammates who made this one so special, and to the amazing NFL fans, thank you!
Congrats @R_Oben. Will miss our early morning chats in the office, talking Bergen County high school football and seeing you at random games on weekends.
Among the nuggets: Apple Music Super Bowl LX Halftime Show Breaks All-Time NFL Records on Social Media: Total social consumption (inclusive of fans, owned platforms, broadcast partners, influencers, etc.) set a record of 4 billion views after the first 24 hours, up +137% YoY
Here’s more on the young boy from the halftime show
“I looked at Bad Bunny. He gave me the trophy. I smiled very big,” the Costa Mesa boy said. 4.nbcla.com/lzvFIB1
McQuaid! Great to finally meet you in person.
Much more to come in the following days, but reaching the pinnacle of a Super Bowl broadcast on location in Santa Clara is easily the greatest honour of my career. Thank you to all of you who have shown support in some way over the years to get to this moment. The Virgin team of…
Coming up next on Literally! with Rob Lowe, @richarddeitsch
Did what I could to make very clear that the literal viewership and data agency (Nielsen) and the literal Super Bowl host broadcaster (NBC) do not have Super Bowl game and halftime numbers yet.
Seeing some random Super Bowl halftime and game viewership numbers floating around. Nothing has been released yet
Bad Bunny paid homage to his uncle who played football by wearing his #64. And thanks to his desire to use an old NFL ball that had white stripes, I learned from @ProFootballHOF that when the white ball was banned in ‘56, a ball w/ stripes was used for night games until ‘76
First card stunt at a Super Bowl since Super Bowl 50 when Coldplay finished their halftime show with “Believe in Love”
A little more than an hour to go here where it’s a 67 glorious degrees. Chamber of commerce day as they say
No. This is not affiliated with the NFL. Parking passes were previously available for $120
For fans headed to #SBLX, a reminder of Prohibited Items: the following list is a guide only. It is not intended to be all-inclusive. The NFL reserves the right to prohibit any item deemed dangerous or inappropriate, at NFL's sole discretion.
There will be a number of Super Bowl tributes in celebration of America 250 during the broadcast, in the stands as you can make out, on the field and patches on uniforms and sideline personnel.
Headed w/ security to #SBLX reminds me of ‘07. @nflcommish was to be interviewed on field by CBS’ Bob Schieffer but rain moved it inside. We had no cool prop but I realized security car had the Lombardi in the trunk. I borrowed it & made Mr Schieffer’s day
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