Openstax
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What is the marketing concept and relationship-building?
Customer value is rooted in the belief that price is not the only thing that matters.
The customer determines the value of both the benefits and the sacrifices. Creating customer value is a core business strategy of many successful firms.
Customer value is the ratio of benefits for the customer (organization or consumer) to the sacrifice necessary to obtain those benefits.
This concept is referred to as the “right” principle and is the basis of all marketing strategy.
using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas.
Marketing is the process of getting the right goods or services or ideas to the right people at the right place,
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