OritSiMu's profile picture. Head of Organic Channels @Farfetch | ex Sr SEO Director @ Forbes |ex-SilkFred, eToro|Mum👧🏻👦🏻🐶😼 #SEO speaker. Tweets mine. Top 100 SEO by SEJ 🇦🇷🇮🇱🇬🇧

Orit Mutznik

@OritSiMu

Head of Organic Channels @Farfetch | ex Sr SEO Director @ Forbes |ex-SilkFred, eToro|Mum👧🏻👦🏻🐶😼 #SEO speaker. Tweets mine. Top 100 SEO by SEJ 🇦🇷🇮🇱🇬🇧

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Some CV tips from this (tired) #SEO hiring manager: 1. Always apply in EN, not all people in the process understand your lang. 2. Spent years in an agency? The agency name (usually) means nothing, it's the brands you worked on, what you did for them and results that really matter


Orit Mutznik reposted

For heavy AI users - they still use search the same amount as a few years ago. Traditional search is not being cannibalized by AI. @randfish @demandsphere

lilyraynyc's tweet image. For heavy AI users - they still use search the same amount as a few years ago.

Traditional search is not being cannibalized by AI.

@randfish @demandsphere

Hey @JohnMu are you seeing any data delays on GSC? Though the last update says 4.5 hrs ago, the last data point I see in Sunday the 19th of Oct. Usually data is 2-3 days behind, but 5 seems much. Thoughts? #seo

OritSiMu's tweet image. Hey @JohnMu are you seeing any data delays on GSC? Though the last update says 4.5 hrs ago, the last data point I see in Sunday the 19th of Oct. Usually data is 2-3 days behind, but 5 seems much. Thoughts? #seo

Orit Mutznik reposted

Winning Ecommerce Organic Search in an AI Era 💸 My presentation from #searchnstuff2025 - going through: * The AI search trends across major shopping verticals * What's actually attracting AI search traffic * Advice to maximize your AI Search visibility as an Ecommerce site *…

aleyda's tweet image. Winning Ecommerce Organic Search in an AI Era 💸 My presentation from #searchnstuff2025 - going through: 

* The AI search trends across major shopping verticals
* What's actually attracting AI search traffic 
* Advice to maximize your AI Search visibility as an Ecommerce site 
*…

Orit Mutznik reposted

Huge moment for the Middle East, for the World, and for President @realDonaldTrump . As his haters keep howling that he’s the new Hitler, he is delivering peace like he promised, and deserves enormous credit for doing so.

piersmorgan's tweet image. Huge moment for the Middle East, for the World, and for President @realDonaldTrump . 
As his haters keep howling that he’s the new Hitler, he is delivering peace like he promised, and deserves enormous credit for doing so.

Orit Mutznik reposted

Felicitaciones al Presidente @realDonaldTrump por haber alcanzado un acuerdo histórico de paz entre Israel y Hamás, quienes hoy, a un día de que se cumplan dos años del trágico atentado del 7 de octubre, firmaron la Fase Uno del plan de retirada de Gaza y la liberación de los…

BREAKING: Trump announces peace deal

spectatorindex's tweet image. BREAKING: Trump announces peace deal


London SEO/ASO job seekers, just as the Sunday scaries start to hit, why not come work with me on the world's leading global marketplace for the luxury fashion @farfetch as Sr. SEO/ASO Specialist (hybrid, London)🛍️jobs.lever.co/farfetch/cde4c… Details linkedin.com/posts/oritsimu… #seo #aso

OritSiMu's tweet image. London SEO/ASO job seekers, just as the Sunday scaries start to hit, why not come work with me on the world's leading global marketplace for the luxury fashion @farfetch as Sr. SEO/ASO Specialist (hybrid, London)🛍️jobs.lever.co/farfetch/cde4c…
Details
linkedin.com/posts/oritsimu…
#seo #aso

Orit Mutznik reposted

BREAKING: A woman went undercover into the Gaza flotillas—she recorded everything and has exposed the entire organization. The activists are on camera admitting that it’s all for PR and that their funding is from Hamas and the Muslim Brotherhood.


The only way to fight darkness is with more light🕯️This is the way. God bless you Rabbi Walker. A hero. May the memory of the victims of the Manchester attack be blessed💔 #manchesterterrorattack

“Please Go To Shul” Rabbi Daniel Walker encourages Jews around the world to continue to pray, study Torah and proudly go to synagogue. His shul was attacked yesterday on Yom Kippur and he refuses to be intimidated. “Keep on spreading the light!”



Orit Mutznik reposted

Procedures are under way to wrap up the Hamas-Sumud provocation and to finalize the deportation of the participants in this sham. Already 4 Italian citizens have been deported. The rest are in the process of being deported. Israel is keen to end this procedure as quickly as…

IsraelMFA's tweet image. Procedures are under way to wrap up the Hamas-Sumud provocation and to finalize the deportation of the participants in this sham.

Already 4 Italian citizens have been deported. The rest are in the process of being deported. Israel is keen to end this procedure as quickly as…
IsraelMFA's tweet image. Procedures are under way to wrap up the Hamas-Sumud provocation and to finalize the deportation of the participants in this sham.

Already 4 Italian citizens have been deported. The rest are in the process of being deported. Israel is keen to end this procedure as quickly as…
IsraelMFA's tweet image. Procedures are under way to wrap up the Hamas-Sumud provocation and to finalize the deportation of the participants in this sham.

Already 4 Italian citizens have been deported. The rest are in the process of being deported. Israel is keen to end this procedure as quickly as…
IsraelMFA's tweet image. Procedures are under way to wrap up the Hamas-Sumud provocation and to finalize the deportation of the participants in this sham.

Already 4 Italian citizens have been deported. The rest are in the process of being deported. Israel is keen to end this procedure as quickly as…

Orit Mutznik reposted

This morning as I sat in a London synagogue for Yom Kippur services, a friend sitting next to me said “I reckon Jews have about 10 years left in this country.” I said I disagreed, and that it’s not as bad as it seems. About 20 minutes later, the service was suddenly…

Manchester, England - this monster just murdered two Jews walking into synagogue on Yom Kippur and put two more in the hospital. This is what globalize the intifada looks like.

StopAntisemites's tweet image. Manchester, England - this monster just murdered two Jews walking into synagogue on Yom Kippur and put two more in the hospital. 

This is what globalize the intifada looks like.


Orit Mutznik reposted

WHOAH. This is an AI summary of the reddit thread in the description of a Google SERP. I'm not seeing it on the linked page, meaning it's likely generated by Google! Ref: reddit.com/r/Coffee/comme…

fighto's tweet image. WHOAH. This is an AI summary of the reddit thread in the description of a Google SERP. 

I'm not seeing it on the linked page, meaning it's likely generated by Google! Ref: reddit.com/r/Coffee/comme…

In case you missed it, Google disabled 100 results per SERP and caused a glitch in the Matrix (wait for it...)😉 Link for more serious context about the possible abrupt death of the great decoupling🐊☠️ by @brodieseo here: brodieclark.com/the-great-deco… #seo #google


Orit Mutznik reposted

Hey @johnmu @rustybrick. It seems like Google has an undocumented User Agent. In my logs, whenever I ask Gemini to request a page, a very specific user agent called "Google", no string before or after, just "Google" comes visit our page. developers.google.com/search/docs/cr…


Orit Mutznik reposted

How not to get fired in the GEO era I snark about seo/geo/aeo/etc as much as anyone. But not internally. Especially not to the senior leadership team. I made the “it’s just seo” mistake one time and not again. A few thoughts how marketers/seos should approach this…


Orit Mutznik reposted

I’ve heard way too many people speculating that AI search means “SEO is dead.” I’ve been getting tons of ads from “GEO” companies saying the same. This couldn’t be further from the truth. I had to put my thoughts in writing. Check it out on @seland: searchengineland.com/ai-search-boom…


Happy Friday, London Job seekers! ☀️ 🇬🇧 I'm expanding my team and looking for a (hybrid) UK/London-based SEO Copywriter with (luxury) fashion expertise to join my team at Farfetch. Love Prada? Come write about it 🛍️ 👇 linkedin.com/posts/oritsimu… #seo #hiring #Copywriter

OritSiMu's tweet image. Happy Friday, London Job seekers! ☀️ 🇬🇧 I'm expanding my team and looking for a (hybrid) UK/London-based SEO Copywriter with (luxury) fashion expertise to join my team at Farfetch. Love Prada? Come write about it 🛍️ 👇
linkedin.com/posts/oritsimu…

 #seo #hiring #Copywriter

Orit Mutznik reposted

Here's the secret to getting your brand mentioned by AI... Co-occurrence. At @Ahrefs, we analyzed which factors correlate most with "brand visibility" in LLMs — specifically within Google's AI Overviews. "Branded web mentions" was a clear winner with a correlation of 0.664.…

timsoulo's tweet image. Here's the secret to getting your brand mentioned by AI...

Co-occurrence.

At @Ahrefs, we analyzed which factors correlate most with "brand visibility" in LLMs — specifically within Google's AI Overviews.

"Branded web mentions" was a clear winner with a correlation of 0.664.…

As of today I am officially as British as the Royal Family, tea and crumpets🇬🇧👑 This one's for you Dad😇 a true Argentinian with a deep love for all British things. A heritage I will forever carry proudly😭 #british #sorted

OritSiMu's tweet image. As of today I am officially as British as the Royal Family, tea and crumpets🇬🇧👑 This one's for you Dad😇 a true Argentinian with a deep love for all British things. A heritage I will forever carry proudly😭 #british #sorted
OritSiMu's tweet image. As of today I am officially as British as the Royal Family, tea and crumpets🇬🇧👑 This one's for you Dad😇 a true Argentinian with a deep love for all British things. A heritage I will forever carry proudly😭 #british #sorted
OritSiMu's tweet image. As of today I am officially as British as the Royal Family, tea and crumpets🇬🇧👑 This one's for you Dad😇 a true Argentinian with a deep love for all British things. A heritage I will forever carry proudly😭 #british #sorted
OritSiMu's tweet image. As of today I am officially as British as the Royal Family, tea and crumpets🇬🇧👑 This one's for you Dad😇 a true Argentinian with a deep love for all British things. A heritage I will forever carry proudly😭 #british #sorted

Orit Mutznik reposted

Google Top Quality Store optimization is one of eCommerce SEO’s hidden gems. In this guide, I detail the top opportunities that I consider "quick wins" when working with clients. -> Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO brodieclark.com/top-quality-st…


AI Mode, Shopping edition is here👀 (US only that is) @brodieseo shares his insightful perspective as always. IMO, in this shopping episode of the Google v ChatGPT drama Google wins by a landslide, providing a useful ux for users and a streamlined experience for ecoms #seo #ai

Google has shown once again why they are unbeatable when it comes to Shopping, releasing their competing product to ChatGPT a few days later. The release of Google's product recommendations in AI Mode is here, and I'm quite impressed by the experience so far after testing out…

brodieseo's tweet image. Google has shown once again why they are unbeatable when it comes to Shopping, releasing their competing product to ChatGPT a few days later.

The release of Google's product recommendations in AI Mode is here, and I'm quite impressed by the experience so far after testing out…
brodieseo's tweet image. Google has shown once again why they are unbeatable when it comes to Shopping, releasing their competing product to ChatGPT a few days later.

The release of Google's product recommendations in AI Mode is here, and I'm quite impressed by the experience so far after testing out…


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