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parallelpath's profile picture. Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies.

Parallel Path

@parallelpath

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies.

1KPosts 615Followers 594Following
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Parallel Path
 @parallelpath
Jan 10, 2019

The wait is over! Part 3 of our 3-part series on voice search is here! In the final installment of our series we look at informational search queries, and how the leading voice platforms from #GoogleHome, #AmazonAlexa and #AppleSiri are sourcing results: ow.ly/Vlus30nfIRh

parallelpath's tweet image. The wait is over! Part 3 of our 3-part series on voice search is here! In the final installment of our series we look at informational search queries, and how the leading voice platforms from #GoogleHome, #AmazonAlexa and #AppleSiri are sourcing results: ow.ly/Vlus30nfIRh
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parallelpath's profile picture.
Parallel Path
 @parallelpath
Jan 7, 2019

On the heels of high profile breeches and missteps in 2018, privacy remains a crucial issue for marketers in 2019. We offer some best practices for balancing marketing effectiveness with personal privacy: ow.ly/EAAN30ndLDG #dataprotection #dataprivacy #startwinningdigital

parallelpath's tweet image. On the heels of high profile breeches and missteps in 2018, privacy remains a crucial issue for marketers in 2019. We offer some best practices for balancing marketing effectiveness with personal privacy: ow.ly/EAAN30ndLDG #dataprotection #dataprivacy #startwinningdigital
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Parallel Path
 @parallelpath
Dec 21, 2018

Enjoying some quality team bonding The Path way! Sko Avs! #coloradoavalanche @ColoradoAvala16

parallelpath's tweet image. Enjoying some quality team bonding The Path way! Sko Avs! #coloradoavalanche @ColoradoAvala16
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Parallel Path
 @parallelpath
Dec 5, 2018

If you’re a healthcare marketer you know the importance of your local business listings. Here are essential tips for maximizing your Google My Business profiles for both users and search engines. ow.ly/p8jZ30mLbzC #startwinningdigital #digitalmarketing

parallelpath's tweet image. If you’re a healthcare marketer you know the importance of your local business listings. Here are essential tips for maximizing your Google My Business profiles for both users and search engines. ow.ly/p8jZ30mLbzC #startwinningdigital #digitalmarketing
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Parallel Path
 @parallelpath
Dec 3, 2018

Pay per click (PPC) marketing is a primary tool in the franchise marketing toolkit. But keys to success go beyond keywords, bids and ad text. Learn 5 hidden factors that could be negatively influencing PPC results for franchises. ow.ly/QMBc30mf9So #franchisemarketing

parallelpath's tweet image. Pay per click (PPC) marketing is a primary tool in the franchise marketing toolkit. But keys to success go beyond keywords, bids and ad text. Learn 5 hidden factors that could be negatively influencing PPC results for franchises. ow.ly/QMBc30mf9So #franchisemarketing
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Parallel Path
 @parallelpath
Oct 16, 2018

Is 'Buy Birkenstocks, DSW’ a branded keyword for @dsw_us ? Is "Rocket Mortgage” a branded query for @QuickenLoans ? Why should you care? These questions are tackled in our latest blog post: ow.ly/Mety30m5B9l #startwinningdigital #digitalmarketing

parallelpath's tweet image. Is 'Buy Birkenstocks, DSW’ a branded keyword for @dsw_us ? Is "Rocket Mortgage” a branded query for @QuickenLoans ? Why should you care? These questions are tackled in our latest blog post: ow.ly/Mety30m5B9l #startwinningdigital #digitalmarketing
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Parallel Path
 @parallelpath
Oct 4, 2018

Meet The Team! Carrie Kleist - Digital Project Manager Out of office hobbies: Hiking, travel, being an auntie 3 emojis to describe Carrie: 😋🍻🐴 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing

parallelpath's tweet image. Meet The Team! Carrie Kleist - Digital Project Manager Out of office hobbies: Hiking, travel, being an auntie 3 emojis to describe Carrie: 😋🍻🐴 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
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Parallel Path
 @parallelpath
Oct 3, 2018

As more people cut the cord, what does it mean for your brand? ow.ly/JKbk30lTmUf #cutthecord #digitalmarketing

parallelpath's tweet image. As more people cut the cord, what does it mean for your brand? ow.ly/JKbk30lTmUf #cutthecord #digitalmarketing
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Parallel Path
 @parallelpath
Sep 28, 2018

Meet The Team! Luke Eisenhauer - Strategic Consultant Lucian is a proud dad, upright bassist, soccer player and gets outside every chance he can. 3 emojis to describe Luke: 🌳🥘🎸 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing

parallelpath's tweet image. Meet The Team! Luke Eisenhauer - Strategic Consultant Lucian is a proud dad, upright bassist, soccer player and gets outside every chance he can. 3 emojis to describe Luke: 🌳🥘🎸 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
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Parallel Path
 @parallelpath
Sep 17, 2018

Meet The Team! Savana Kokora Digital Marketing Intern Grew up on Kauai, loves grocery shopping and yoga 3 Emojis To Describe Savana: 🌴🍉🧘‍♀️ . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing

parallelpath's tweet image. Meet The Team! Savana Kokora Digital Marketing Intern Grew up on Kauai, loves grocery shopping and yoga 3 Emojis To Describe Savana: 🌴🍉🧘‍♀️ . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
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Parallel Path
 @parallelpath
Sep 10, 2018

Download our latest #FranchiseMarketing guide to learn how #franchise companies can leverage a national marketing fund to increase revenues, royalties, profitability and shareholder value. bit.ly/2CFb5Ds

parallelpath's tweet image. Download our latest #FranchiseMarketing guide to learn how #franchise companies can leverage a national marketing fund to increase revenues, royalties, profitability and shareholder value. bit.ly/2CFb5Ds
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Parallel Path
 @parallelpath
Sep 5, 2018

Meet The Team! Sean Miller - Digital Marketing Intern Boulder native who's always saving up for the next trip or searching out the next adventure. 3 Emojis To Describe Sean: 😎⛰✈️ #startwinningdigital #agencylife #boulder #digitalmarketing

parallelpath's tweet image. Meet The Team! Sean Miller - Digital Marketing Intern Boulder native who's always saving up for the next trip or searching out the next adventure. 3 Emojis To Describe Sean: 😎⛰✈️ #startwinningdigital #agencylife #boulder #digitalmarketing
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Parallel Path
 @parallelpath
Aug 31, 2018

Meet The Team! Eric Tyler - Digital Marketing Intern Soccer, snowboarding, and the pursuit of happiness are what he considers to be some of the best parts of life. 3 Emojis To Describe Eric:🏂🤘🃏 #startwinningdigital #agencylife #boulder #digitalmarketing

parallelpath's tweet image. Meet The Team! Eric Tyler - Digital Marketing Intern Soccer, snowboarding, and the pursuit of happiness are what he considers to be some of the best parts of life. 3 Emojis To Describe Eric:🏂🤘🃏 #startwinningdigital #agencylife #boulder #digitalmarketing
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parallelpath's profile picture.
Parallel Path
 @parallelpath
Aug 28, 2018

Meet The Team! Erin Varcoe - Digital Project Manager You can usually catch me at a local yoga studio after work or combining two of my favorite things - brewery yoga 3 Emojis To Describe Erin:🛫🧘‍♂️🍻 #startwinningdigital #agencylife #boulder #digitalmarketing

parallelpath's tweet image. Meet The Team! Erin Varcoe - Digital Project Manager You can usually catch me at a local yoga studio after work or combining two of my favorite things - brewery yoga 3 Emojis To Describe Erin:🛫🧘‍♂️🍻 #startwinningdigital #agencylife #boulder #digitalmarketing
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parallelpath's profile picture.
Parallel Path
 @parallelpath
Aug 23, 2018

Meet The Team! Sushant Gurung - Digital Marketing Intern Has a passion for the outdoors, good music and good company. 3 Emojis To Describe Sushant: 🏞🕺🏽🎶 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing

parallelpath's tweet image. Meet The Team! Sushant Gurung - Digital Marketing Intern Has a passion for the outdoors, good music and good company. 3 Emojis To Describe Sushant: 🏞🕺🏽🎶 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing
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Parallel Path
 @parallelpath
Aug 22, 2018

Digital Marketing, Millennials, and Your Brand: ow.ly/f4zv30luLXK When compared to earlier and later generations, reaching Millennials through digital marketing is an entirely different ballgame. Read more on the strategy needed to market to millennials.

parallelpath's tweet image. Digital Marketing, Millennials, and Your Brand: ow.ly/f4zv30luLXK When compared to earlier and later generations, reaching Millennials through digital marketing is an entirely different ballgame. Read more on the strategy needed to market to millennials.
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Parallel Path
 @parallelpath
Aug 21, 2018

Meet The Team! Louie Beaupre - Franchise Strategic Consultant Has 10 brothers & sisters 3 Emojis To Describe Louie: ‍‍‍🦌🏔👨‍👩‍👧‍👦 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing

parallelpath's tweet image. Meet The Team! Louie Beaupre - Franchise Strategic Consultant Has 10 brothers & sisters 3 Emojis To Describe Louie: ‍‍‍🦌🏔👨‍👩‍👧‍👦 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing
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parallelpath's profile picture.
Parallel Path
 @parallelpath
Aug 21, 2018

Digital Marketing, Millennials, and Your Brand. Learn more: ow.ly/fwMc30luL6k Millennials are inherently skeptical, and they instinctively know when a brand or business is acting authentically. Being ‘digitally authentic’ is one way to win these consumers over.

parallelpath's tweet image. Digital Marketing, Millennials, and Your Brand. Learn more: ow.ly/fwMc30luL6k Millennials are inherently skeptical, and they instinctively know when a brand or business is acting authentically. Being ‘digitally authentic’ is one way to win these consumers over.
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