Peter Hassan
@peter_hassan4
Common Thread Collective
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For a limited time, you can book 1:1 calls with CTC’s media buyers without becoming a client. The same people running millions in spend for our customers every month.
eCommerce leaders... BFCM might be over but your burden is probably heaviest RIGHT NOW. 2025 budgets and plans are due. Boards and banks are approving plans and you are about to be on the hook. If you don't feel 100% certain that you have the BEST OPERATING PLAN EVER. Then…
One major advantage we have at CTC is that our key sales leaders have been with the combined for 5+ years each. Throughout that time they have interacted with as many eCommerce brands as any two people in the world. They have seen in it all. So it is cool to get a chance to…
Sharpen Your Skills Episode 1: 4 Quarter Accounting. I hated looking at P&Ls from so many different brands. Every one of them with a different chart of accounts. It was so hard to sort it out. Weird grouping, weird things above and below the line it was a nightmare. I needed a…
Who has the most beautiful P&L in eCommerce? I can't say for sure... But I do know that the one we will be discussing in today's Bridges Live session is amongst the best I have ever seen. Come and see why... Starts at 11am PST! webinar.commonthreadco.com/most-beautiful…
If you are a 7 figure ecommerce brand owner this thread is for you. It’s time for you to meet the wizard 🧙 The one that has helped me create the highest value agency offering available in the market today. Spots are still limited so you’re gonna want to read this thread…
At first glance this looks like a brand that is on a death spiral. Top line revenue has suddenly collapsed from a peak over $2M. but let's shift the lens for a second...
Have You Signed Up For The DTC Index? Our subscriber-only database of ecommerce benchmarks across 27 key metrics, including Revenue, Spend, MER, aMER and CAC broken down by industry vertical. Price is going up to $99/mo... tomorrow! Subscribe here: bit.ly/3Jtxc0c
How good would it feel to have your 2023 plan completely locked before Christmas? Including: - 12 month P&L level revenue forecast - media plan with spend and CAC projections - full marketing calendar If you aren’t there yet we want to help…
You can now OPTIMIZE for LTV with Facebook Ads 🤯 Let me show you how, and give you some real data on what the early results have been...
1/ The lie: Subscriptions don’t work for every ecommerce business. The truth: Subscriptions … - Lend themselves naturally to all consumables (CPGs) - Call for low or high-end replenishment options in fashion - And require thought-work + product dev. for everyone else
Droppin some actual knowledge here so listen up. Existing customers are the most profitable source of ongoing revenue IF you market to them effectively. So why do so many brands fail here? Let’s walk through 5️⃣ common email marketing mistakes, shall we? – and how to fix them.
Happy first day of June DTC Twitter 🚀 it’s time to: - Put on your performance pants - Strap on your scale suspenders - Then, buckle up your build belt Why? Summer season + 👀 coming soon …
Google. Shopping. Works. Over the last 8 months, we increased a footwear brand’s Shopping spend by 86% (compared to the previous 8 months). The result? +120% more revenue. Here’s what you need to know …
Ecommerce Growth Rundown 🧵 10 articles. 10 tools. 10 takeaways. Maximum growth begins below.
1/ Last week's eComm "fire sale" wasn't a new trend. That doesn't make it less painful or scary. Here's what it means. And the #1 thing you can do to win.
💡 Ecomm Pro Tip: Organize your data based on revenue potential. Why? 🤑 Faster resolution time when diagnosing problems 🤑 Opportunities for growth become more visible Check out our process of dissecting data below bit.ly/3OXxCwc
Retention is not the new acquisition.
We’re putting the spotlight on ecommerce entrepreneur @Oddball_Chellen. She’s not just a CTC Sales Specialist … she also founded Oddball Coffee Roasters! Learn more about Chelsea and her brand at oddballcoffee.com
1/ ‘bout a year ago, @taylorholiday predicted rough seas for ecommerce sailing in this epic “state of the industry” article + guide: bit.ly/3wvA1aF And now, here we are … staring down some brutal DTC data — at least for the last month YoY.
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