protocol 80, Inc.
@protocol80
protocol 80, Inc. is an #inboundmarketing agency. We specialize in #manufacturing & #B2B marketing. Contact us to learn more: 814.596.0020
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Your #B2Bwebsite is a living, breathing ecosystem that needs constant nurturing to help it attract and engage customers. But which updates should you prioritize? Here's one potential process for measuring effort vs. ROI for #websitedevelopment: hubs.la/Q035PcFP0
captivatedesigns.com
How to Prioritize Website Updates
Your website is a living entity that requires constant tweaks and updates to attract and engage your customers. But which updates should you prioritize? Where should you focus your efforts when it...
Last year, @HubSpot overhauled CMS Hub and renamed it Content Hub to reflect its primary purpose: creating. See how these changes have affected HubSpot’s features list – and pricing – as of early 2025: hubs.la/Q035NXKW0
Ever bought one of those giant bags of chips that looks like it's about to burst? And then open the bag and see that 65% of it is air? Some feel this way about SEO. However, if you grasp what SEO service *should* look like, you'll be satisfied, not salty: hubs.la/Q036NqMf0
The painfully long list of requirements for a website redesign can be daunting, especially if you’re under budget constraints. To make the process easier, @reddoor has a 4-step guide to prioritizing your site’s needs and matching them to your budget: hubs.la/Q035NXdc0
reddoor.biz
Website Redesign | Prioritizing Requirements & Budget | RDI
Explore the four steps digital marketing and project managers must take to effectively prioritize requirements and allocate a budget for a website redesign.
As the demands of clients continue to evolve, so too will the cost of hiring marketers to fulfill them. In this article, see what today’s digital marketer should charge for its services: hubs.ly/Q035PcFN0
From @CMIContent's annual B2B marketing report: ▪️58% rate their content strategy as “moderately effective” ▪️Of those, nearly 1/2 say their strategy lacks clear goals ▪️The #1-rated challenge? Lack of resources See the full 15th edition of the report: hubs.ly/Q035NQwg0
Meridian, an MMM by @GoogleAds, is officially open to everyone. Traditional MMMs have struggled to accurately measure ads, especially in search engines. Meridian supposedly fixes this. Learn more about Meridian’s open-source, customizable kit here: hubs.ly/Q035NQwf0
A new study says an AI Overview is appearing in 30% of searches – and nearly three-quarters of problem-solving queries. Is this good news for your marketing? Horrendously bad? Read the full findings from @searchenginejournal here: hubs.ly/Q035P9Vs0
🎉 Another belated welcome, this time to Amanda Garner! Amanda joined p80 as a Core Inbound Marketing Specialist in late 2024. She brings several years of experience excelling in similar roles, with a special focus on all things SEO. #marketingagency #marketingcareers
At the midpoint of the 2020s, B2Bs stand at a crossroads between new opportunities and tried-and-true methods. @cognism’s 12 predictions for #B2Bsales and #B2Bmarketing this year may help you choose between the familiar path or the road less taken: hubs.ly/Q035NKzC0
cognism.com
12 B2B Marketing Trends and Predictions for 2025
Get ready for the future of B2B marketing! We highlight 12 key trends and predictions for the year ahead that every marketer should know.
🎉 A belated welcome to one of our newest, Maggie Liberati! Maggie has been at p80 since late 2024 as a Core Inbound Marketing Specialist. She joined the team after 6 successful years and multiple promotions at her prior agency. #marketingagency #marketingcareers
Want to save time in your day-to-day sales process? Integrate your email client with HubSpot tools. We created step-by-step guides for two methods: --Connecting your Gmail (or Outlook) in #HubSpot --Setting up the #HubSpotSales Chrome extension hubs.la/Q033DZX60
protocol80.com
How to Connect HubSpot’s Email Integration [Gmail & Outlook)
HubSpot-email integration opens up call logging, automation, & more. We'll show you how to connect Gmail and Outlook accounts, plus the Chrome extension:
Thinking about hiring an inbound marketing partner? 🤔 Here's what you need to consider to find the perfect match! ✅ #inboundmarketing #businessgrowth #marketingstrategy Check out our latest blog post: hubs.la/Q033ypHN0
Wondering if your website is outdated? 🕰️💻 Learn how to identify the signs and refresh your online presence in our latest blog! 🚀 #webdesign #digitalmarketing #websitetips 👀 hubs.la/Q02_H6pM0
Manufacturing website redesign in the works? 🏗️💻 Get tips to ensure your update drives engagement and results. 🚀 #webdesign #manufacturingmarketing #digitaltips 👉 hubs.la/Q02_H27H0
protocol80.com
Manufacturing Website Redesign Done Right: 5 Tips
Understand key strategies for a successful manufacturing website redesign and capture visitors' attention within 10 seconds, turning them into leads.
A great website = happy users! 🖥️📈 Learn how to identify & fix common usability issues in web design. Your visitors (and leads) will thank you! 🙌 #webdesign #userexperience #marketing 🔗 hubs.la/Q02_H6qG0
protocol80.com
Is Your Website Design Driving Users Away? 4 Red Flags
Having issues with website usability? Check the performance of these key metrics and UX features. Resolving usability problems is key to boosting performance.
🎄 12 Days of p80 Gifts 🎄 Here's our last one! 🍐A PARTRIDGE IN A PEAR TREE!? Disconnect with what gift recipients -- or buyers -- actually want is one of many reasons relationships fail. GIFT– this cross between a checklist and a #B2B reality check: hubs.la/Q02_H27F0
protocol80.com
Can Just Anyone Do B2B Content Writing? Nope.
Unlike traditional copywriting, B2B content writing requires a specific skill set nobody is born with. Here are 7 signs your in-house squad isn't up to it:
🎄 12 Days of p80 Gifts 🎄 🤖 2 GOOGLE UPDATES Google has long ranked pages based on trustworthiness. In Dec. 2022, it added "proven experience" to its criteria. This doesn’t bode well for AI-written content. GIFT – how to parse good AI use from bad: hubs.la/Q02_G_Gp0
protocol80.com
Data Miner to Doppelganger: AI Digital Marketing Guide for B2Bs
AI is transforming marketing – for better and worse. This huge guide shows how you can safely use AI for efficient content writing, data analysis, & more:
🎄 12 Days of p80 Gifts 🎄 🚧 3 FRICTIONS Even though UX is for humans, it pairs nicely with SEO. By providing visitors with a seamless site experience, you can increase your search visibility. GIFT – Checklist for merging #SEO musts with a modern #UX: hubs.la/Q02_H5lG0
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