Specify
@specify_sh
hey web3 marketers 👋 wanna learn about onchain CPA advertising?
Our CPTx model is onchain CPA.
Spent the last 2 days digging into our data. And found something weird. 77.5% of users who convert never clicked the ad. They saw it, but didn't click. They came back later And converted! So technically… the ad “didn’t work.” But our CPTx model did. It did exactly what it…
Targeting intent and tracking onchain conversions. Tell us if there’s a better combination out there. We’d love to know.
If you’re in web3 growth or marketing you’ve run campaigns that “performed well”. On every metric: high engagement, high CTRs and lots of all around buzz. But were there new users, revenue, retention and profit? This is the problem with performance marketing in web3 these…
We’re people first. It’s that simple.
Putting users first means everyone. Advertisers. Publishers. End users. We think of them all as our users. In Phase 1, things went well. We kept the publishing environment tight. Advertisers saw strong results. We were happy, but cautious. Because growth was coming. And with…
chance are, if you're in web3 marketing, you are the marketing department. this one's for you! 👇 a metric that costs nothing until it happens and when it does, you're happy to pay added bonus: looks real nice on those quarterly reports
We’re calling it. Cost per Transaction (CPTx) is the CPA of web3. And the new growth standard for marketers and growth experts. For the longest time, teams in web3 have been reporting impressions, likes, profile visits, and even wallets connected. That works for surface-level…
We don’t track clicks We track onchain conversions
Click-through ≠ growth. Vanity metrics are killing your strategy and everyone else's, but not much we could do till now? Web3 marketing is not the same as web2 marketing. Even though wallet data is public, users are primarily privacy centric and want to keep their clicks…
The wallet revenue hole no one talks about. Metamask kicked off in-wallet swaps back in 2020 - used primarily by airdrop farmers. It’s quickly turned into the only revenue generator for wallets, although now we’re also seeing bridging and perps. The problem: only a tiny…
Got any roles, drop them here 👇
hiring marketers? my job threads put your role directly in front of thousands of marketing pros who are actively looking. next one goes live friday. get your role featured 👇 forms.gle/rAwGW7yjTMNtpH…
Everyone loves growth But growth ≠ sales Vanity metrics feel good, but they don’t pay the bills. Tie your growth to outcomes. You only pay when users actually use your product on-chain after seeing your ad. No vanity. No fluff. Just real users, real value.
be real
Growth is all the rage on the timeline But growth is not sales. It's weird because we separated the two in web3. For a while we even convinced ourselves that growth is the metric. That's the pitfall of vanity metrics. They're seductive. It's easy to chase users and engagement…
say goodbye to vanity metrics. measure what matters.
Web3 marketing is crazy! Throw money at the wall and don’t bother to see what sticks because you’ve got your eyes shut. Over 4 years we’ve been copying what we saw everyone else doing. Eventually we had to question what's wrong? We talked to a LOT of marketers, easily a 100+…
web3 is growing up and vanity metrics are on their way out
i love the current vibe in crypto more and more people building legit stuff apps trying to break out of CT defi numbers absolutely crushing chains shifting focus to actually helping builders UX getting better and better feels good man
United States Trends
- 1. #FanCashDropPromotion 2,730 posts
- 2. hayley 14.5K posts
- 3. Wale 41K posts
- 4. Rondo 2,189 posts
- 5. Summer Walker 30.9K posts
- 6. #CashAppGreen N/A
- 7. #FridayVibes 6,293 posts
- 8. Bill Clinton 78.1K posts
- 9. Bubba 15K posts
- 10. Reid Hoffman 22.2K posts
- 11. #FursuitFriday 12.8K posts
- 12. Good Friday 65.9K posts
- 13. Hunter Biden 10.9K posts
- 14. #FinallyOverIt 10.3K posts
- 15. Thomas Crooks 49.4K posts
- 16. Ticketmaster 8,231 posts
- 17. Bart Scott N/A
- 18. Go Girl 26.3K posts
- 19. SINGSA LATAI EP3 153K posts
- 20. Saylor 52.5K posts
Something went wrong.
Something went wrong.