Steph Danforth
@steph_danforth
Ecom girlie 👩💻 Taking a break from design agency world to build my bra-alternatives brand, Bare Babe.
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The goal isn’t designer bags, nails done every couple weeks, or expensive cars. The goal is a regulated nervous system, freely travel, people who love & support you, & being grateful to wake up every day to slow mornings.
I know DTC is a struggle in this particular moment. And there is a new "ecom is on the brink of collapse" tweet every day. But the best evidence is that the future of ecom is VERY bright. Here are 7 arguments for why you should be optimistic about the future of ecommerce:
If the thought of sharing your work and yourself makes you nervous, just remember: You don't have to be an expert. No one can deny your own lived experience.
I hate when people make PPC complicated. So I created a PPC Crash Course. It covers: • key metrics • bidding rules • campaign structuring I could charge $297 for this. But you can get it 100% FREE if you: 👉 repost this 👉 comment "FBA" (Must be following)
After years of managing a team, I'm stoked to be taking on a few Shopify design projects myself. I've learned a LOT over the past few years beyond traditional web design and have seen a ton of changes in the ecom industry when it comes to what you need to have a well performing…
Using ChatGPT for UX and CRO ideas today on a client project and it did an OK job. Definitely more fine-tuning that needs to be done, but it was helpful for some brainstorming!
Wanting to rename the color shades for my Invisible Nipple Covers product. What's best to replace the color "Beige"? (4 colors right now are Cream, Beige, Caramel, and Coffee)
Hype is fake substance. Vanity metrics are fake success. Influencer culture is fake networking. Copycat businesses are fake innovation. Get-rich-quick schemes are fake growth. Multi-level marketing is fake wealth-building. Don't sacrifice a real business for fake BS.
Prediction for the 2nd half of 2023: More people will grow on all social media simultaneously instead of focusing on one specific. - not depend on the algorithm - in front of the audience 24/7, wherever they go You only need 3 types of content to grow on ALL platforms:
What I'm working on today 👩💻 - Didn't really get around to creating image ads yesterday for Mindful, so I'll be doing that today for sure. - Continuing to learn about how to optimize SEO on Shopify! - Updating the packaging and placing my first re order for my side business…
Loved going down the rabbit hole yesterday learning about SEO for e-commerce! To be honest, it's something I've never really looked at, even after running a brand for 5 years. I just thought it didn't really matter (or wasn't possible) for ecom. I was incredibly wrong! Really…
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