Sword and the Script ✒️🗡
@SwordandScript
Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong
قد يعجبك
AI-generated responses make visibility "ghostly" and harder to tie to outcomes like sales or reputation. swordandthescript.com/2025/11/pr-mea…
For a post: looking for surveys and studies showing where marking plans to spend money in 2026. Especially B2B. Reply with a link if you’ve got one (or seen one) you’d like me to consider!
.@frank_strong: How #PR and #marketing pros are monitoring #AI visibility for clients and brands | ow.ly/gKul50Xy6Gb @SwordandScript "PR is just starting to think about what AI means ... Measuring it is hard. There are no frameworks. Standardized metrics do not exist."
AI visibility measurement lacks unified metrics, frameworks, or dominant tools, leading to ad-hoc methods amid hype and data access challenges. swordandthescript.com/2025/11/monito…
How PR and marketing pros are monitoring AI visibility for clients and brands swordandthescript.com/2025/11/monito… Citations: @Brand_911 @wdiantonio @crispxagency @tonycrisp @forefront @ScottKasun @sincerelysusye @julepjordanne @TenGoldenRules and more.
"Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb." Maybe try focusing on *reporting* instead of letting people buy blog posts and cluttering up the web?
Oops. Client must have missed the point of "SEO Headline."
The next #PRmeasurement conundrum: How do you #measure #AIvisibility? ~ @frank_strong | ow.ly/e8B150Xu632 @swordandscript "53% of PR pros surveyed believe AI will have a major impact on PR measurement over the next two years; another 40% say it will have a minor impact"
How are you measuring brand mentions in AI or LLMs? We can see the impact in one-off examples/screenshots, but I haven’t seen anything that can do this at scale. Is there a reliable way to measure this yet? swordandthescript.com/2025/11/pr-mea…
Whoa! Adobe will acquire Semrush for $1.9 billion
The next PR measurement conundrum: How do you measure AI visibility? swordandthescript.com/2025/11/pr-mea…
How real-time data powers seamless B2B digital experiences | Contentstack contentstack.com/blog/cdp/how-r…
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