Darshan Radia
@techDarshan
Vice President | Principal - AdTech & MarTech, Media & Entertainment | Consulting, Solutions | MBA, lifelonglearner @NUSBizSchool
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In the #cookieless future and the world with #iOS14, it is unclear how #attribution #measurement with user-level #tracking will be supported. Thoughts from @IABSEAIndia Tech Working Group on the future of attribution in a cookieless world. iabseaindia.com/the-future-of-…
Electric cars aren’t just vehicles. They’re big batteries. vox.com/recode/2287223… via @voxdotcom @neel_dhan
IDFA and cookie deprecation fuel growth in independent adtech in APAC: An @OpenX and @exchangewire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews. buff.ly/3xqNOfe
It’s day 1 of the revolution, the day we’ve all been eagerly waiting for! The Ola Electric Scooter can now be reserved at just Rs. 499. So #ReserveNow to #JoinTheRevolution at olaelectric.com and be first in line to the future of mobility!
SPH biggest winner at Asian Digital Media Awards; ST wins gold award for investigative piece straitstimes.com/singapore/sph-…
straitstimes.com
SPH biggest winner at Asian Digital Media Awards 2020; ST wins gold award for investigative piece
The love scam expose, which took three months of work, won in the Best in Lifestyle, Sports, Entertainment Website or Mobile Services category. Read more at straitstimes.com. Read more at straitsti...
YouTube launches its TikTok rival, YouTube Shorts, initially in India tcrn.ch/35AKrIs via @techcrunch
The Taboola/Outbrain Merger Is Off – Here’s Why adexchanger.com/publishers/the… @AdExchanger
adexchanger.com
The Taboola/Outbrain Merger Is Off – Here’s Why | AdExchanger
The Taboola/Outbrain merger will no longer happen. Why? Taboola changed its commitment to publishers in June and couldn't raise financing.
IDFA Stay Of Execution: Apple Delays New iOS 14 Privacy Measures Until 2021 via @forbes forbes.com/sites/johnkoet…
Times Higher Education Ranking is out. The National University of Singapore (NUS) is #25. See ranking table for full results. timeshighereducation.com/world-universi… . . #education #university #students #NUS #NUSMBA #NUSEMBA #NUSBizSchool #NUSBusinessSchool
The #IDFA is dead! @Apple just made IDFA useless without actually killing it. This changes the game for #digitaladvertising #adtech with more difficulties for #mobilemarketers in measuring and tracking! Google Advertising Identifier (#GAID) next? @forbes forbes.com/sites/johnkoet…
IAB | COVID-19’s impact on Programmatic in SEA and India techdarshan.com/2020/06/04/iab…
From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia techdarshan.com/2020/05/25/fro…
techdarshan.com
From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia
SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region. Here …
Summary of Brand Safety Summit Singapore techdarshan.com/2020/05/25/sum…
Samsung Ads Opens Up Its CTV Video Supply To Programmatic Demand adexchanger.com/digital-tv/sam… @AdExchanger
adexchanger.com
Samsung Ads Opens Up Its CTV Video Supply To Programmatic Demand | AdExchanger
Samsung Ads is making its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung...
Google Chrome to start blocking resource-heavy ads in August techdarshan.com/2020/05/15/goo…
New York Times to phase out all 3rd-party advertising data from 2021 techdarshan.com/2020/05/20/new…
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