If you’re offering three pricing options, make the middle one seem like the best value. This happens due to the decoy effect that occurs when a third option is introduced. Consumers are often drawn to the middle-priced options because they seem like the best deal when compared…
If it’s not possible to offer free shipping across the board, offer free shipping thresholds instead, such as “Free Shipping on orders over $50.” This approach encourages customers to add more items to their cart to qualify, increasing the average order value. Highlight this…
High-resolution images and videos that showcase your product can make a huge difference. Ensure images are zoomable, show various angles, and include lifestyle shots for a realistic, relatable feel. Although it’s extremely simple, I still see many eCommerce stores using just…
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