Think with Google
@ThinkwithGoogle
Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.
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High-consideration searches take place over multiple sessions. VP of Global Search Ads Brendon Kraham breaks down how your brand can show up — and keep showing up — in the moments that matter. 5 ways AI makes Google Search work harder for your brand →…
Your Search ads strategy needs to move at the speed of curiosity ✨ AI Max for Search campaigns intelligently expands your keywords to match your ads to more queries — plus, it tailors your ads and landing pages to your customer’s intent. See how brands like @clickup,…
This holiday season, visual search and online video are transforming how people discover, research, and buy. Marketers, your playbook is here. 🎁 Scale creative, harness YouTube, and connect it with AI. Dive into the full guide: goo.gle/4oN5f50
How do you help customers find the right product among 17 million options? It's no longer guesswork. Tim Carroll of DigiKey shows how AI drives discovery, pricing, and customer growth, and why every experiment—even a failed one—gets the business closer to success. Watch to…
Google’s @JoshuaSpanier sits down with @semaforben to break down a common marketing blind spot around CRM. Here’s why it’s critical to build relevance and create genuine engagement with your customers. 👇
“You’re not guessing when you go with a creator,” says YouTube creator @kinigra. Her results speak for themselves: 96% of her audience returns to watch another video. ❤️ This holiday season, if you want to make brand content feel like culture — not just advertising — our Q&A…
.@barkleyokrp used Google AI tools — Gemini, Imagen, and Veo — to bring Slice Soda’s ‘90s world to life 🎶 The team built an AI-powered radio station, 106.3 FM - The Fizz, complete with 40 original songs, synthetic DJs, and retro album art. See how they spun nostalgia into…
Wondering what agentic capabilities mean for Search? Google VP of Engineering Julie Farago shares how agents are becoming smart Search assistants — providing personalization for consumers, and new opportunities for advertisers. Hear her explain the possibilities 👇
How is @lorealparis using AI to reach 2 billion global customers by 2030? 🌍 AI Max in Search - which has already contributed to 67% lift in CTR, 31% drop in cost-per-conversion, and a 20% boost in ROAS 💡 Get L’Oréal’s 4-part formula for smarter, scalable growth:…
Marketing is all about trust, and creators today provide a powerful way to build it. Google's @JoshuaSpanier and Semafor's @semaforben discuss how authentic creator partnerships are changing the marketing playbook for brands 👇
Sephora saw an 82% lift in holiday search interest. e.l.f. Cosmetics grew revenue 25% over Black Friday. How? The power of trusted creators. Shoppable CTV. Demand Gen that delivers big results. Top brands’ takeaways for winning with YouTube this holiday season ▶️…
It’s been 25 years since Google Ads started with a simple idea: The best ads are just answers. 💡 To celebrate this milestone, we asked leaders, small business owners, and creators: what does 25 years of @GoogleAds mean to you? 🎂 Here are their answers →…
New research is in: AI-powered measurement drives faster growth 🚀 @BCG research shows that marketers who use marketing mix models, faster incrementality testing, and precise data attribution see optimized budgets and boosted ROI 👉 goo.gle/4hwXfCU
It's time to think "Like always, like never before." Here why Google’s VP of marketing @joshuaspanier uses this framework with his team as they head into annual planning 👇
For 25 years, our mission has been to help businesses of all sizes grow. From the early days of keyword Search to today's AI-powered campaigns, we've been proud to play a role in the success of millions of businesses and creators around the world. Thank you to the customers,…
Top marketing leaders aren’t just thinking about AI — they’re building the future with AI in mind 👏 Here are 5 key takeaways from CMO AI Labs on accelerating change management, proving the value of AI, and turning AI into competitive advantage ➡️ goo.gle/3JcLB3i
How do you connect with customers one-to-one, but at mass scale? This is the central challenge Allyson Witherspoon, CMO at Nissan, is tackling with AI transformation. Watch the clip to see how the velocity of information from new tools is helping her team better understand…
The message at #CMOAILabs was clear. The next wave of AI in marketing is here — and it’s agentic. This means AI-powered agents can act, learn, and collaborate with your team to: ✅ Optimize media 24/7 ✅ Build personalized creative at scale ✅ Surface real-time insights Start…
Campaigns go from concept to rollout in days, not months 🚀 The CMO AI Labs event today in Los Angeles convened CMOs and other leaders to discuss the roadmap for the future of marketing. Hint: it’s dynamic, agentic, and turbocharges campaign timelines — so your team can spend…
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