Variant - a strategic growth company
@variant_design
Strategic growth powered by innovation and customer experience. Learn more at Variant.
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In every scaling biz I've seen: Ramp sales 2x, and ops magically aligns—supply chains hum, finance scrambles to invoice, CS hires surge. CEO truth: Obsess over 'Sell more, faster' first. The rest? Noise. How's your sales flywheel spinning? #BusinessGrowth #Leadership
90% of market research is useless: ask users what they want, and they’ll tell you what you already think. Behavioral data is better. 🕵️ #UserResearch #Marketing
Focus groups are dead?. In 2025, AI predicts user desires better than any interview. Are you ready to adapt? 🤖 #MarketingTrends #UserResearch
Stop chasing TikTok trends for your marketing. The real key is understanding the ‘why’ behind behaviors, not the ‘what.’ 🧠 #UserInsights #MarketingStrategy
Weekend thought: Mobile First is killing digital innovation. In 2025, we are still designing like it is 2015. Once revolutionary, Mobile First now excuses extreme minimalism and lazy UX. Time to rethink how we build for users. #MobileFirst #UX #DesignThinking #TechTrends
Reflection: Many Social Media Managers do not deliver measurable value. Posting 3x/day is not a strategy. Using 20 hashtags is not marketing. Replying to comments is not community management. Too many companies pay for activity, not results. #DigitalMarketing #Growth #ROI
Does the “customer journey” we show in decks really exist? Or is it a simplification that can actually harm business?
Anyone selling billable hours in the age of AI will likely need a new job within 5 years. #DigitalAgency #WebAgency #Marketing #BusinessStrategy #FutureOfWork
In time of crisis, customer loyalty and user experience are the assets that continue to provide value
Don't miss #SuperCreativity podcast w/ @JamesTaylor_me + @IDEO 's @rmichael discussing musical mindsets and unlocking #creativity like @bjork @radiohead @DBtodomundo @wilco ideo.in/39suybd #innovation
Newly emerging decentralized technologies are causing a stir in the realms of art, gaming and now business strategy. But are NFTs the wave of the future or the latest passing fad? fro.gd/3vTj9Zg
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