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72% of consumers will only engage with #PersonalizedMarketing messages, but concerns over #DataPrivacy and 'creepy' #Marketing tactics are still huge obstacles for #Marketers. Find out more with our latest #ChartOfTheWeek bit.ly/SICreepyMarket…
A good #brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your #Marketing campaign. Ultimately, this means lower cost and better ROI buff.ly/2uPMaWX #DigitalMarketing #Ma…
#MobileApps can help to improve #UserExperience but also give people another way to engage with your brand. To get the best results, you need to create a compelling app. Here are 5 ways to do just that buff.ly/2YXNqVC #Marketing #DigitalMarketing
When starting a #WebsiteDesign project, it is essential to communicate with the team completing the project are clearly as possible, whether they are an in-house department, a #freelancer or an #agency. This is where a good #DesignBrief comes in handy …
Having the skills to understand different aspects of #marketing from your specialism is only ever going to benefit you and your team - especially when it comes to #CareerGrowth. This is why you need more than just the one skill bit.ly/SIMarketingSki… #…
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How many skills do you need to keep your job in digital marketing? | Smart Insights
Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many.
In case you missed it... #Marketing around #Pride is now pretty big business, with many brands opting to add a rainbow to their campaign. But is this really a sign of support or are they just trying to make sales? bit.ly/SIPrideMarketi… #PrideMarketing…
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The problem with Pride marketing | Smart Insights
Rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community?
It is true that a #writer just writes and a #marketer reports? Our latest opinion piece takes a look at exactly why extra #MarketingSkills are beneficial and why it's right that companies look for them bit.ly/SIMarketingSki…
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How many skills do you need to keep your job in digital marketing? | Smart Insights
Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many.
Singapore has suggested a new law to stop the spread of #FakeNews and Mark Zuckerberg is calling for governments to update #InternetRules to better protect users. Find out more about these and other stories with this week's #News roundup …
#VisualSearch on #Ecommerce sites can help improve #CustomerExperience and conversion. It's also set to become a more popular, meaning you need to know how best to leverage it bit.ly/SI_VisualSearc…
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5 ways e-commerce brands can leverage the growing demand for visual search | Smart Insights
Progressive e-commerce brands are now rushing to leverage visual search functionality to create a highly visual shopping experience for customers.
You probably know that not paying attention to #SEO can harm your site's performance. What you might not know is that you don't need loads of SEO knowledge to avoid the major mistakes. Here's what you should steer clear of buff.ly/2Vm1XrZ #Marke…
#EmailMarketing offers great ROI and a lot of opportunities to engage and re-engage your customers. Find out how to make the most of your #EmailCampaigns with our great range of resources buff.ly/2uMzakR #Marketing #DigitalMarketing
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Email marketing | Smart Insights
Email marketing offers great ROI and opportunities to convert customers. Our hub page takes you through the best expert resources to improve your efforts.
A #brand is the face of a business, it's what the public sees when they look at your company, which means it's incredibly important. So what are the basics you need to take into account when it comes to #branding? This #infographic will tell you …
#SocialMedia provides a great platform to amplify your #Marketing strategies, but managing all of your platforms can be time-consuming - especially if you're a small business. To hep make managing #Twitter easier, here are 5 great #MarketingApps to try …
#Marketers are getting geared up to fly a rainbow flag ahead of #Pride month, but is this because their brand really supports the LGBTQ+ community or are the campaigns just fulfilling a #BrandPurpose? We've taken a look at the problems with #PrideMarketi…
#AccountBasedMarketing is an integrated strategic approach that coordinates #PersonalizedMarketing & sales efforts to nurture prospects, which encourages #ales amongst different decision makers at specific target companies. Find out how to implement ABM …
#MarketingTechnology offers fantastic opportunities to grow your business. Find out which are the best solutions to form the #Martech stack for your business with our range of resources bit.ly/SITechInnovati… #Marketing #DigitalMarketing
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Sector Technology Innovation | Smart Insights
Marketing technology offers fantastic opportunities to grow your business using 'cloud services'. Yet with thousands of competing vendors it can be difficult to know which are the best solutions to...
#InfluencerMarketing can help raise awareness of your brand and build trust, but you need #Influencers who are actually influential in order to get the best results. How do you tell if they are? bit.ly/SIInfluencersTw #Marketing #DigitalMarketing
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How to gauge if your influencer is truly influential | Smart Insights
Influencers are trusted by millions of consumers, & marketers leverage them to engage customers. However, you can only do this if they really are influential
#Segmentation can lead to better #Marketing results, as it allows you to better target your campaigns. However, the segmentation toolkit you use can probably do with an update to include a combination of different data types bit.ly/SISegmentation… #Mar…
The third part of our step-by-step #WebsiteBuilding guide is now live and will take you through the last five steps, making it easy for all the non-techies out there. Take a look -> bit.ly/SIWebsitePart3… #DigitalMarketing #Marketing
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A step-by-step guide for launching a website [Part 3] | Smart Insights
The third part of our step-by-step guide will take you through the last 5 steps to building your website, making it easy for all the non-techies out there.
Creating engaging #Content is one of the most powerful #DigitalMarketing techniques, as it helps to fuel so many #InboundMarketing techniques. But to get the most out of #ContentMarketing you need to develop an actionable strategy bit.ly/SIContentStrat…
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