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Alternative facts are beliefs, which are rooted in values and emotions. Fighting emotion with direct facts and logic creates a Backfire Effect. Instead find common ground and develop a connection to open dialogue. @BayerStrategic #UNCResearchComm @UNCPostdoc

DrVanSwearingen's tweet image. Alternative facts are beliefs, which are rooted in values and emotions. Fighting emotion with direct facts and logic creates a Backfire Effect. Instead find common ground and develop a connection to open dialogue. @BayerStrategic #UNCResearchComm @UNCPostdoc

@LizWaynePhD sharing her expertise and energy and positive message about postdocs with @UNCPostdoc #UNCResearchComm

DrVanSwearingen's tweet image. @LizWaynePhD sharing her expertise and energy and positive message about postdocs with @UNCPostdoc #UNCResearchComm

"If you can't explain it simply, you don't understand it very well" -AE #UNCResearchComm

BravoAriana's tweet image. "If you can't explain it simply, you don't understand it very well" -AE #UNCResearchComm

So important to keep in mind there are multiple audiences for science and research that we have to tailor our communication towards. #UNCResearchComm @UNCPostdoc

DrVanSwearingen's tweet image. So important to keep in mind there are multiple audiences for science and research that we have to tailor our communication towards. #UNCResearchComm @UNCPostdoc

Kicking off the Postdoc Research Communications Symposium @UNCFridayCenter! @UNCPDA #UNCResearchComm #uncpostdocs

UNCPostdoc's tweet image. Kicking off the Postdoc Research Communications Symposium @UNCFridayCenter! @UNCPDA #UNCResearchComm #uncpostdocs

Honored and excited to be part of such a phenomenal group of speakers tomorrow! @FGIDYI Kathryn Desplanaque, PhD @_AllisonMathews @DrVanSwearingen @LizWaynePhD #UNCResearchComm #sciencecommunication #sciencenotsilence


T-shirts, buttons, books, headshots and more! At the Postdoc Research Communications Symposium! #UNCResearchComm @UNCFridayCenter @UNCPDA #uncpostdocs

UNCPostdoc's tweet image. T-shirts, buttons, books, headshots and more! At the Postdoc Research Communications Symposium! #UNCResearchComm @UNCFridayCenter @UNCPDA #uncpostdocs

PhD students and postdocs: this slide is a great reminder that you are all multitalented experts! Thanks for an empowering talk @LizWaynePhD #uncresearchcomm

DrCatherineB's tweet image. PhD students and postdocs: this slide is a great reminder that you are all multitalented experts! Thanks for an empowering talk @LizWaynePhD #uncresearchcomm

1. Develop a home base message 2. Use laymen’s terms that everyone can understand 3. Know how to relate research to audience - just a few tips from Jeni Cook on media interviews #UNCResearchComm #uncpostdocs

UNCPostdoc's tweet image. 1. Develop a home base message 2. Use laymen’s terms that everyone can understand 3. Know how to relate research to audience - just a few tips from Jeni Cook on media interviews #UNCResearchComm #uncpostdocs

Kelly Dockham, director of Office of Federal Affairs talks about how to engage with local and congressional offices @UNCResearch @UNCPDA #UNCResearchComm

UNCPostdoc's tweet image. Kelly Dockham, director of Office of Federal Affairs talks about how to engage with local and congressional offices @UNCResearch @UNCPDA #UNCResearchComm

“Every single person in this room is a creator. You have a voice.” Such an empowering and inspirational talk by @LizWaynePhD #UNCResearchComm


@LizWaynePhD 1) I know that many factors can hamper the development of new pain therapies. 2) We can improve the models we use to identify new drugs for fighting chronic pain using computer learning. #UNCResearchComm


Such an important point by @LizWaynePhD “In this world our skills are needed far beyond the academy”#UNCResearchComm #sciencenotsilence


#UNCResearchComm Keynote (Mark Beyer) demonstrates effective storytelling as he shares ways to advocate science in an anti-science climate. Advocate when you can, focusing on local leaders and encouraging relationships


Looking forward to learning how to better communicate research goals and findings today! #UNCResearchComm


Preparing for media interviews: 1) Have a strong "home-base" message. Stay on message. 2) Support your initial thesis with additional evidence, making sure to keep it simple and relevant to audience. 3) Illustrate message with vibrant examples/ analogies. #UNCResearchComm


From keynote speaker Mark Bayer (@BayerStrategic): If knowledge is power and power is political, then knowledge is political. #UNCResearchComm


Excited to be here at the UNC Postdoctoral Research Symposium! Learning a lot about federal engagement & advocacy right now. #UNCResearchComm


Thanks to the organizers of #UNCResearchComm symposium @UNCPostdoc. Great speakers. So much to learn about research communication.


1. Develop a home base message 2. Use laymen’s terms that everyone can understand 3. Know how to relate research to audience - just a few tips from Jeni Cook on media interviews #UNCResearchComm #uncpostdocs

UNCPostdoc's tweet image. 1. Develop a home base message 2. Use laymen’s terms that everyone can understand 3. Know how to relate research to audience - just a few tips from Jeni Cook on media interviews #UNCResearchComm #uncpostdocs

An interesting exercise when crafting an elevator speech on research: does it pass the UpGoer5 test, using only top 1000 words commonly used in English? splasho.com/upgoer5/ #UNCResearchComm @UNCPostdoc


Preparing for media interviews: 1) Have a strong "home-base" message. Stay on message. 2) Support your initial thesis with additional evidence, making sure to keep it simple and relevant to audience. 3) Illustrate message with vibrant examples/ analogies. #UNCResearchComm


#UNCResearchComm take home lesson on elevator speeches: Don't use jargon! Prime (hilarious) example of what not to do. @UNCPostdoc youtu.be/RXJKdh1KZ0w


Kelly Dockham, director of Office of Federal Affairs talks about how to engage with local and congressional offices @UNCResearch @UNCPDA #UNCResearchComm

UNCPostdoc's tweet image. Kelly Dockham, director of Office of Federal Affairs talks about how to engage with local and congressional offices @UNCResearch @UNCPDA #UNCResearchComm

PhD students and postdocs: this slide is a great reminder that you are all multitalented experts! Thanks for an empowering talk @LizWaynePhD #uncresearchcomm

DrCatherineB's tweet image. PhD students and postdocs: this slide is a great reminder that you are all multitalented experts! Thanks for an empowering talk @LizWaynePhD #uncresearchcomm

"If you can't explain it simply, you don't understand it very well" -AE #UNCResearchComm

BravoAriana's tweet image. "If you can't explain it simply, you don't understand it very well" -AE #UNCResearchComm

“Every single person in this room is a creator. You have a voice.” Such an empowering and inspirational talk by @LizWaynePhD #UNCResearchComm


Such an important point by @LizWaynePhD “In this world our skills are needed far beyond the academy”#UNCResearchComm #sciencenotsilence


@LizWaynePhD 1) I know that many factors can hamper the development of new pain therapies. 2) We can improve the models we use to identify new drugs for fighting chronic pain using computer learning. #UNCResearchComm


Think creatively: Write an op-ed, make a presentation, write a tweet, join a committee/organization, mentor up/down, give an interview... Do what works for you. @LizWaynePhD #UNCResearchComm


Great info from fellow UNC postdoc Liz Wayne (@LizWaynePhD): Learn how to separate what you know from the tools you can use to conmunicate. #UNCResearchComm


@LizWaynePhD Fantastic job breaking down science communication into 2 easy components. Answer these 2 things: 1) What do you know? 2) What do you believe the world needs to know? #UNCResearchComm


@LizWaynePhD sharing her expertise and energy and positive message about postdocs with @UNCPostdoc #UNCResearchComm

DrVanSwearingen's tweet image. @LizWaynePhD sharing her expertise and energy and positive message about postdocs with @UNCPostdoc #UNCResearchComm

Alternative facts are beliefs, which are rooted in values and emotions. Fighting emotion with direct facts and logic creates a Backfire Effect. Instead find common ground and develop a connection to open dialogue. @BayerStrategic #UNCResearchComm @UNCPostdoc

DrVanSwearingen's tweet image. Alternative facts are beliefs, which are rooted in values and emotions. Fighting emotion with direct facts and logic creates a Backfire Effect. Instead find common ground and develop a connection to open dialogue. @BayerStrategic #UNCResearchComm @UNCPostdoc

#UNCResearchComm Keynote (Mark Beyer) demonstrates effective storytelling as he shares ways to advocate science in an anti-science climate. Advocate when you can, focusing on local leaders and encouraging relationships


From keynote speaker Mark Bayer (@BayerStrategic): If knowledge is power and power is political, then knowledge is political. #UNCResearchComm


Excited to be here at the UNC Postdoctoral Research Symposium! Learning a lot about federal engagement & advocacy right now. #UNCResearchComm


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Kicking off the Postdoc Research Communications Symposium @UNCFridayCenter! @UNCPDA #UNCResearchComm #uncpostdocs

UNCPostdoc's tweet image. Kicking off the Postdoc Research Communications Symposium @UNCFridayCenter! @UNCPDA #UNCResearchComm #uncpostdocs

Alternative facts are beliefs, which are rooted in values and emotions. Fighting emotion with direct facts and logic creates a Backfire Effect. Instead find common ground and develop a connection to open dialogue. @BayerStrategic #UNCResearchComm @UNCPostdoc

DrVanSwearingen's tweet image. Alternative facts are beliefs, which are rooted in values and emotions. Fighting emotion with direct facts and logic creates a Backfire Effect. Instead find common ground and develop a connection to open dialogue. @BayerStrategic #UNCResearchComm @UNCPostdoc

@LizWaynePhD sharing her expertise and energy and positive message about postdocs with @UNCPostdoc #UNCResearchComm

DrVanSwearingen's tweet image. @LizWaynePhD sharing her expertise and energy and positive message about postdocs with @UNCPostdoc #UNCResearchComm

T-shirts, buttons, books, headshots and more! At the Postdoc Research Communications Symposium! #UNCResearchComm @UNCFridayCenter @UNCPDA #uncpostdocs

UNCPostdoc's tweet image. T-shirts, buttons, books, headshots and more! At the Postdoc Research Communications Symposium! #UNCResearchComm @UNCFridayCenter @UNCPDA #uncpostdocs

So important to keep in mind there are multiple audiences for science and research that we have to tailor our communication towards. #UNCResearchComm @UNCPostdoc

DrVanSwearingen's tweet image. So important to keep in mind there are multiple audiences for science and research that we have to tailor our communication towards. #UNCResearchComm @UNCPostdoc

Kelly Dockham, director of Office of Federal Affairs talks about how to engage with local and congressional offices @UNCResearch @UNCPDA #UNCResearchComm

UNCPostdoc's tweet image. Kelly Dockham, director of Office of Federal Affairs talks about how to engage with local and congressional offices @UNCResearch @UNCPDA #UNCResearchComm

"If you can't explain it simply, you don't understand it very well" -AE #UNCResearchComm

BravoAriana's tweet image. "If you can't explain it simply, you don't understand it very well" -AE #UNCResearchComm

1. Develop a home base message 2. Use laymen’s terms that everyone can understand 3. Know how to relate research to audience - just a few tips from Jeni Cook on media interviews #UNCResearchComm #uncpostdocs

UNCPostdoc's tweet image. 1. Develop a home base message 2. Use laymen’s terms that everyone can understand 3. Know how to relate research to audience - just a few tips from Jeni Cook on media interviews #UNCResearchComm #uncpostdocs

PhD students and postdocs: this slide is a great reminder that you are all multitalented experts! Thanks for an empowering talk @LizWaynePhD #uncresearchcomm

DrCatherineB's tweet image. PhD students and postdocs: this slide is a great reminder that you are all multitalented experts! Thanks for an empowering talk @LizWaynePhD #uncresearchcomm

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