5th Level Web

A 5th Level Web is a website that serves the needs of your prospects and customers to help them get more value. It doesn't simply convert those ready to buy. It serves those in the pre-purchase research stage with empowerment.

Positioning with Perspective: How Worldview Shapes Market Fit One product. Two audiences. Two very different stories. "Well, what it involves is basically a couple of steps. The first step is pretty simple to look at who your customers are. Are they more liberal or…

From Observation to Empathy: A New Paradigm in Audience Understanding Shifting from looking at customers to seeing through their eyes. "One of the big revelations I had was that I had been thinking about marketing wrong when I looked back on all of my efforts… When we think…

Most tourists walk right by this Rose Granite (MoH 7-7.5/10) box in The Egyptian Museum (Cairo) with nothing more than a glance, unaware of the fact that if they took the time to walk behind it they would find something VERY difficult to explain... Can you explain it?

In the early days of SEO, using it for a business was like shooting fish in a barrel. Oblivious competitors whose lunch got eaten were left wondering what happened. Apps like Moz (now SEO Moz) emerged - along with frameworks, terms and procedures. What is today’s SEO of 2005?

🎙️ New Thought Leadership Studio Episode Alert! 🎙️ 🌍 TLS 101 – Worldview Alignment for Strategic Growth with Chris Peterson How do belief systems shape buying behavior? And how can brands align more strategically with their audiences? In this thought-provoking episode, we’re…

When Red and Blue See Different Worlds, They Also Buy Differently How political worldview alignment shapes brand growth. "... the aspect of marketing that I always enjoyed the most was human insight... Because in advertising, that's everything." - Chris Peterson In TLS Episode…

🚫 76% would stop buying from brands that mishandle their data. 🔐 84% are worried about online privacy. It’s time for a better way. Get Marketing Scale without data harvesting. 📘 Get the free Respectful Reach eBook → respectfulreach.com #STL #MarketingStrategy

How can #DigitalMarketing Agencies truly stand out? Hint: It’s not by shouting louder. 🎙️ I spoke with @traceyburnett on Marketing Momentum for Agencies about how Strategic #ThoughtLeadership helps agencies differentiate, build trust & grow. 🔗 linkedin.com/feed/update/ur…

Reading the Room: Reconnecting Leaders with Customers Decision-makers : don't mistake dashboards for direct insight. "When is the last time you spoke to a customer?" - Luis Baez In TLS Episode 100, Luis Baez calls out a silent epidemic among executive teams: distance from the…

Fueling Founders: Giving Entrepreneurs Oxygen to Thrive Entrepreneurship is largely about resilience. 💪 "What does it do for me? I think about the kind of engine we can create economically by supporting a community of entrepreneurs that serve at a high level." - Luis Baez 🏗️…

❓Will ChatGPT and other AI large language models make human thinking outdated? 🤔Certain kinds of thinking, yes .... Others? Not so much. 🎓Carnegie-era industrial age education design means classrooms largely trained people for rote memory recall, but not critical thinking.…

Being early in can bring breakthroughs. 🚀 In 2008, SEO clients grew by leaps and bounds while unaware competitors got their lunch eaten. What is 2025's version of 2008's SEO? More at👉 linkedin.com/feed/update/ur… #STL #StrategicThoughtLeadership #marketing #SEO #SaaS

From Corporate Ladder to Purpose-Driven Growth What happens when ambition meets alignment? “I reached a point where I realized being Chief Revenue Officer wasn’t the ambition.” – Luis Baez 💡 Sometimes, the goal you’re chasing isn’t really your goal. Luis Baez’s pivot from…

🎙️ New Thought Leadership Studio Episode Alert! 🎙️ 🌟 TLS 100 – Strategic Revenue Alignment with Luis Baez What happens when corporate sales mastery meets purpose-driven consulting? Discover the answer in this milestone TLS Century episode featuring Luis Baez - revenue…

Want to know how "How Strategic Thought Leadership Can Transform Your Marketing and Sales"? Digital Agency consultant Tracey Burnette discussed #STL with me on her excellent Marketing Momentum for Agencies podcast. Topics included (quoting Tracey)- ⚜️ AI can enhance thought…

Feed Your Spirit Or Move On The hard truth about breaking out of the commodity trap—and the leadership responsibility to help people get there. "Know exactly who you are and know exactly what you want out of your profession in your daily life. What will feed your spirit?" – Dr.…

Leading with Heart: Compassion as a Core Leadership Trait: Kindness isn’t a soft skill. It’s a leadership responsibility. "You lose credibility when you set expectations you’re not willing to follow yourself." - Kash Rocheleau In TLS Episode 98, Kash Rocheleau shares why…

When Systems Forget the Humans in Them Why reductionist management fails the people it depends on. "People are feeling marginalized, people are feeling commoditized. It is almost like plug and play for some of these professions, and that's not a good thing." – Dr. Roger Gerard…

This presentation (one hour; no ads) was filmed on Sunday 20 April 2025 as part of an event themed THE FIGHT FOR THE PAST held in Sedona, Arizona, over Easter weekend 2025. youtube.com/watch?v=ti0NCN…

If your AI never responds with “Great catch” … you might not be using it right. 💡 AI is fast with data. But has no understanding. And zero wisdom. Think Human-AI System Design. 🔗 Full post: linkedin.com/posts/chris-mc… #AI #ChatGPT #StrategicThoughtLeadership #HumanAIsystems