Anne DeAcetis, Creative Accelerant
@ADCreativeCopy
Busy working on thought leadership and marketing comms for a changing world. Based in Boston. Frequently in NYC. Drinking all the coffee.
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"Pivot" is having quite a moment, isn't it.
Hey all, I'm rarely on this platform anymore but would love to stay in touch. Connect with me on LinkedIn! And have a fantastic 2025.🍾
It’s fascinating to talk about AI at higher levels (emerging business analytics alone are mind-blowing). But for those of us who work in the brand trenches, conversations about AI quickly lose all conceptual remove. desantisbreindel.com/insights/gener…
Psychology in marketing by Pierre Herubel.
Love, love, love this !! @JenniferMcClure - #HR take note !! #SHRM23
Aw haha -- it's going to be OK!
It hurts.
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An outline is a map, not a GPS. It should give you a sense of where you are and where you're going, not mandate step-by-step instructions. Want to take a detour because it sounds like a good idea and you think your passengers would like it? Do it.
Instructive to anyone curious.
Freelance writers: on average, how long does it take you to write a 2,000 word article?
When you're triggered over the dirty dishes in the sink, it's not really about the dishes. It's about:
With AI content running rampant, anyone running a content strategy needs to ask themselves an important question: Do I need more content or should I improve my current content? Most of the sites I audit have a very clear answer: Improve your existing content. Make a…
Here's one of my best freelance writing tips: ALWAYS sleep between writing a draft and sending it to the client. It's easy to miss spelling mistakes & things that don't make sense when you're *in* it. Take a break & come back to proof it again with fresh eyes 👀
Your company blog doesn't have to *only* be a repository for how-to instructions. It can also be a place where you build ethos and authority by synthesizing data and connecting dots for readers. These two approaches can co-exist, but they are not the same.
When it comes to email in Ecommerce, a wise marketer once said: “Just Send It!” I actually think it was a snowboarder talking about a cliff, but this may apply to email in Ecommerce….let’s look.
I've been freelancing for... coming up on a decade But if I had to start all over again, I'd do the same FOUR things:
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Content marketing is no longer a numbers game. It's a game of relevance. Great content is the cream that rises to the top of Google search results. Is it expensive/time-intensive to create? Yes. But most high-quality things are.
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It can often feel like there's tons of competition as a freelancer, but after speaking with various brands over the years, it turns out it's really difficult to find a good freelancer. Moral of the story: Be a good freelancer. Hit deadlines. Do good work. Communicate well.
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What is a group of copywriters called? A persuasion of copywriters? A frustration of copywriters? An anxiety of copywriters?
Freelance Friends: Here are 3 client green flags to be cognizant of the next time you're looking for new clients: ▫️ Understanding the value of the project & already having budget ▫️ Showing excitement for the project ▫️ Having the resources you need to do your best work
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