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In a study titled “No News is Bad News: Ads in News & Other Types of Content,” the bottom-line finding is that the source of the news a brand appears in is more important than the content around the ad. ow.ly/S7Cb50GLMFq #brandsafety #advertisers #brands #publishers
Web3 and blockchain will bring significant change to e-commerce. They could incentivize customer loyalty points, rewarding for engagement, while protecting consumer privacy with minimal retailer resources required. Read more .@Inc: ow.ly/Q5gl50GLLNX #ecommerce #blockchain
AdLedger Measurement Chair Joanna Drews spoke with .@adexchanger this month, where she addressed data quality, accuracy, and measurement issues in advertising. ow.ly/v72H50GLLnC #advancedtv #connectedtv #ctv #ott #adtech #television #tv #nielsen #advertising #marketing
“As brands reallocate budgets into TV streaming, fraudsters have followed the money.""It is adding friction to the growth of the TV streaming ad market and making it harder for smaller companies to participate in the growth of the market.” adexchanger.com/tv-and-video/w… #adtech #ctv
How can publishers adapt to internet privacy changes? This article reviews some recent privacy solutions proposed: Apple Intelligent Tracking Prevention and App Tracking, as well as Google’s Privacy Sandbox. ow.ly/FLBE50GFA2F #privacy #advertising #marketing #adtech #idfa
Blockchain is far more pragmatic and innovative than a cryptocurrency - its most famous use case - and is already creating countless innovations that are improving the way industries operate. Read more .@TheDrum: thedrum.com/opinion/2021/1… #blockchain #crypto #advertising #adtech
“As someone who has been a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, I’ve seen the marketing industry from multiple vantage points” Read more .@Cointelegraph: ow.ly/nGXy50GEnFX #adtech #dao
Blockchain is a critical part of transitioning marketing from Web2 to Web3. A referral network for Web3, a trustless referral layer for the entire blockchain ecosystem, would be decentralized and interoperable. ow.ly/zbio50GAoeU #web3 #eth #adtech #marketing #advertising
Have you heard blockchain brought up in a business meeting lately? Luckily .@Digiday has provided this handy guide to blockchain for publishers and marketers. ow.ly/Z9kr50GAo0H #marketing #advertising #digitaladvertising #adtech #blockchain #advertisers #publishers #agency
digiday.com
Digiday Guide: How publishers and marketers can use the blockchain in their businesses
You may have heard "crypto" or "blockchain" come up during a meeting and this guide will help prep for the expected blockchain revolution.
Interested in blockchain and cryptography? Are you a brand, agency, publisher or ad tech vendor? AdLedger membership gives you a seat at the table for quarterly committees with the biggest names in blockchain tech in media. Get info or sign up free below! lnkd.in/d4S4yN4A
“Browsers, including Safari and Firefox, have already blocked the use of third-party cookies, but rather than be proactive to find new solutions, some marketers have stuck their heads in the sand and ignored the scale of the challenge they’re facing.” ow.ly/rHEz50GrK5M
“The future will involve stitching together remaining and emerging targeting technologies – 1st party cookies, anonymized 1st party identifiers, cohorts and contextual targeting – to address the needs of different brands, contexts and audience types.” ow.ly/Kivm50GrJWE
“While any new FTC rules would require a public commenting period and are likely years from being implemented, they could radically alter how online advertising works.” ow.ly/uOoP50GrKbs #adtech #privacy #cookies #identity #idfa #advertising #marketing #agency #publishers
“Browsers, including Safari and Firefox, have already blocked the use of third-party cookies, but rather than be proactive to find new solutions, some marketers have stuck their heads in the sand and ignored the scale of the challenge they’re facing.” ow.ly/rHEz50GrK5M
“The future will involve stitching together remaining and emerging targeting technologies – 1st party cookies, anonymized 1st party identifiers, cohorts and contextual targeting – to address the needs of different brands, contexts and audience types.” ow.ly/Kivm50GrJWE
Blockchain in media and entertainment is increasingly enabling disintermediation, streamlining digital rights management, and creating a more transparent system for all participants ranging from content creators to advertisers. ow.ly/V0LT50Go0bl #adtech #blockchain
"The Federal Trade Commission may consider restricting so-called “surveillance advertising” by requiring companies to limit the amount of data they collect about consumers, Commissioner Rebecca Kelly Slaughter suggested." mediapost.com/publications/a… #privacy #identity #cookies #idfa
The broadly defined Web 3 will be an archipelago of apps and platforms where people choose to self-congregate based on their interests. And if one goes down, it won’t be earth-shattering news. coindesk.com/tech/2021/10/0… #web3 #nft #nfts #axieinfinity #topshot #dapps #advertising
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