Addition+
@Addition_Plus
Award winning, data first media company. The science of intelligent advertising
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Great article about why contextual targeting companies like @weareilluma are vital in the post-GDPR landscape. ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback digiday.com/media/personal… via @digiday
Our own Lance Traore in @exchangewire: "It feels like a moment of realisation. Ad tech has sheltered itself from consumers even as it monitors consumers’ every move." buff.ly/2KP9rz7
We are delighted to announce that we have been nominated for 9 #RARDigitalAwards. Thanks to all of our lovely clients for your recommendations that have got us here!! 😀😀😀😀😀😀😀😀😀
Didn't make it to the #FigDigSummit last week? Well don't worry, as here at Figaro Digital we've got your backs with a roundup of the day's activities and videos of all the presentations! Check-out part one of our roundup here: ow.ly/qJAC30jMZrS
What an amazing day, thanks to all our speakers for making this event! #FigDigSummit
Couple of people asked me to share the link that I couldn’t show in my talk #FigDigSummit yesterday ‘Finding the human in AI’. See it here youtu.be/JSWyrR4gXkw full video of talk will be on #FigaroDigital site later today. Cheers
Congratulation @Addition_Plus well done for the second year in a row to be well-deserved winners!
AI resolutely is not a Tesla ‘self-drive’ mode for business. In fact, it is this misunderstanding that is leading to all sorts of problems, both in advertising – and increasingly in society as a whole. buff.ly/2HGgkUp @Addition_Plus
Jacqui @blueframemedia I'm sure you will do a "rockin" presentation #FigDigSummit good luck!
For the penultimate presentation of the day, @Addition_Plus's Jacqui Wallis is looking at both human and artificial intelligence, and the impact both have on our advertising campaigns. Reflecting on how we can, as marketeers, work symbiotically alongside machines #FigDigSummit
Final hour and the next two sessions I have been looking forward to - first up finding the human in #AI @Addition_Plus #FigaroDigital #FigDigSummit #DigitalMarketing
Today everyone has talked about Personalisation via #AI but @Addition_Plus warns us about being over personal - it’s creepy! Remember it’s empathy behind the data... #FigaroDigital #FigDigSummit #DigitalMarketing #MachineLeaning
#AI or Human? @Addition_Plus #FigaroDigital #FigDigSummit #DigitalMarketing #MachineLeaning ‘AI still doesn’t come close to humans through empathy and so on’
@Addition_Plus MD Jacqui Wallis highlighting the importance of the human mind in the development of A.I. #FigDigSummit
Next up is Media Buying Under 40 Staff. The winner is @addition_plus. Great work! #RARAwards
Everyone at the @Addition_Plus office waiting for the #RARAwards tonight. We're nominated in 5 categories!! Thanks to all of our clients for the amazing reviews that got us here!!
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