AlexLantz's profile picture. Director of Content @TheKitchenPB | Previously: @JournalStarNews + @Gannett + @DenverPost | @Unl_CoJMC alum | On Instagram: alexlantz.pb

Alex Lantz

@AlexLantz

Director of Content @TheKitchenPB | Previously: @JournalStarNews + @Gannett + @DenverPost | @Unl_CoJMC alum | On Instagram: alexlantz.pb

Pretty crazy match just now between Staksrud/Fahey and Howells/Rohrabacher. Staksrud/Fahey pull it out 14-12 in the third, but still a very good showing for Howells/Rohrabacher in their first tournament together. Fed raised his level big time in Game 3.

AlexLantz's tweet image. Pretty crazy match just now between Staksrud/Fahey and Howells/Rohrabacher.

Staksrud/Fahey pull it out 14-12 in the third, but still a very good showing for Howells/Rohrabacher in their first tournament together.

Fed raised his level big time in Game 3.

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Engage has been one of the most trusted manufacturers in pickleball for nearly a decade. We recently spoke to CEO Robert Elliott about what the brand has in store for 2026 and what it's like trying to keep up in a rapidly changing paddle market. Story ⬇️bit.ly/EngageFeature


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Earlier today, @MajorLeaguePB released several new rules for the 2026 season, as well as the format for the upcoming free-agency draft. Details here ⬇️ bit.ly/MLPrules2026


Looks like ALW is going with the original Franklin C45 14mm hybrid. Same paddle Jorja Johnson has played with all year.


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BREAKING: Anna Leigh Waters has signed an apparel and shoe contract with Nike, making her the first pickleball player to join the brand’s roster of pro athletes. She will make her debut in Nike threads TODAY at the @PPAtour Masters. Full story ⬇️ bit.ly/WatersNike


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A few more paddle deals announced in the last couple days. Gabe ➡️ Facolos Haworth ➡️ Luzz Kyle Koszuta ➡️ Friday Find our complete list here ⬇️ bit.ly/PaddleDeals2026


Alex Lantz さんがリポスト

World No. 2 men's player Gabe Tardio has signed a new paddle sponsorship deal with Facolos, a Vietnamese brand that will be expanding its footprint in the U.S. in 2026. Tardio will use Facolos’ flagship Pro Series paddle, the EliteX. More details ⬇️ bit.ly/GabeFacolos


I’m buying all the Patriquin/Alshon stock I can get my hands on. Bullish on Tardio/Parenteau, too … Tardio’s first chance with a Top 5 women’s partner. Will be in Palm Springs all week, starting tomorrow 🌴

There are a ton of new partnerships making their debut at the @PPAtour Masters this week. Our @AlexLantz gives his thoughts on which new teams could make some noise and which pairings might struggle. Check out our full preview here ⬇️ bit.ly/PPAMasters2026



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The @PPAtour and @MajorLeaguePB this week shared their 2025 business metrics, which showed significant year-over-year growth in revenue, attendance, viewership, fan engagement and media coverage. More details ⬇️ bit.ly/PPA2025Growth


I personally think it's a win for everybody involved. I just think people outside of pickleball still don't realize how big it's gotten. Everybody who bet big on the game 5-10 years ago is being rewarded for what was a risky proposition at the time.

I told a non pickleball player yesterday how much Anna Leigh's Franklin deal was believed to be worth and they did an actual spit take. Pretty funny.



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The Enhance DUO is a 100% foam core paddle that has turned heads in the industry, proving that the brand is capable of producing paddles that perform at or near the top of the market. Check out our full review of the elongated and widebody models ⬇️ bit.ly/EnhanceDuoRevi…


I told a non pickleball player yesterday how much Anna Leigh's Franklin deal was believed to be worth and they did an actual spit take. Pretty funny.


Alex Lantz さんがリポスト

Friday Pickleball makes a big splash by signing Rachel Rohrabacher to paddle deal. She is the brand's first pro, and more could be on the way. We expect more players to announce new equipment deals soon. Find our roundup of players on the move here ⬇️ bit.ly/PaddleDeals2026


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We know Anna Leigh Waters had offers from multiple paddle companies, so why did Franklin win the day? A few thoughts from @AlexLantz 👇 ⭐️ Franklin can market a star 🌏 International reach 👌🏻 The paddle is good 💰 They were willing to spend Column ⬇️ bit.ly/WhyFranklin

thekitchenpickle.com

Anna Leigh Waters had plenty of sponsorship offers. So why Franklin?

Anna Leigh Waters gave some clues as to what led her to sign a new paddle deal with Franklin. We break down several factors that went into the decision.


As Jimmy points out, this puts Franklin in a very strong position overall heading into 2026 season. Seems possible that they could have both the No. 1 men's player and No. 1 women's player on their roster by the end of the year. (I think Hayden can make a run at Ben this year).

@AnnaLeighWaters makes it official signing with @FranklinSports. Huge pull for the brand. Hayden x Howells xParris x ALW is an insane roster.



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