AppaInk's profile picture. User advocate and content strategist. Lover of gelato and Betty White.

Lauren Appa

@AppaInk

User advocate and content strategist. Lover of gelato and Betty White.

Was dir gefallen könnte

We’re buying a lot more from #Amazon these days and it’s inexcusable how much of the packaging is not recyclable. Do better!


Lauren Appa hat repostet

Dear white people, For days you’ve asked me what you can do to help. I’ve finally found an answer. Let your guard down and listen.


Lauren Appa hat repostet

"A website is not a painting; it is a living thing. You can work together to get to a point that mostly works for mostly everyone, and then see what your users and your information tell you⁠. Let it breathe." -@rosamund on modular content for #confab2020 *chef kiss*


It's all right here, folks...How to watch the historic first all-female spacewalk with NASA on the ISS cnet.co/35JYclG via @CNET


If you've ever struggled to understand content strategy or just don't know what the heck it is or how it brings value, bookmark/print/save forever this article. THIS ARTICLE HAS ALL OF THE THINGS braintraffic.com/blog/what-does…


When you've watched so much @queereye that your internal monologue is now the voice of @jvn #positivity #gratitude #strength


AP has spoken. Can we all just put this behind us and move on?

Just like a healthy marriage, AP style calls for clear communication. We also believe in the value of compromise. So as a reminder, the Stylebook doesn't prohibit all Oxford commas. If omitting a comma could lead to confusion or misinterpretation, then use the comma.



Lauren Appa hat repostet

People say you shouldn't lose friends over politics, but hear me out: it is very okay, and in fact good, to lose friends who approve of keeping children captive in order to negotiate the building of large walls.


I gave myself a stomach ache from cake b/c it’s #confab2018 and that’s what you do. Amazing event #CONFABFEELINGS


Loving the '80's vibe of the music between sessions at #confab2018. Clearly these folks know their audience. @ConfabEvents


Data doesn’t kill creativity. It’s just a constraint. You’re still in control. #confab2018 @pixelsforhumans


Injecting delight into the content creation experience is as important as injecting delight into the user experience. It’s difficult for sad people to make useful content. #confab2018 @myvanessence


When structuring sites, are we respecting the user’s time, agency, identity, experience? We cannot empower people if we don’t respect them. #confab2018 @redsesame


Two sessions I've attended have featured a photo of an iceberg at #confab2018. So much about content health is only visible to content strategists. It’s our job to communicate what’s happening under the surface. #fosteringconnections @perryhewitt


Technology alone will not deliver if the content isn’t designed to to work with it. Content readiness is an essential ingredient to achieve business goals. #confab2018 @Kathy_CS_Inc


Lauren Appa hat repostet

No method or artifact is going to fix it for you. It's doing the ACTIVITIES to make the ARTIFACTS to develop that shared understanding that means something. @scottkubie #confab2018


I am a user advocate before I am a Content Strategist #Confab2018


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