BB Copywriting
@BBCopywriting
We write copy and advise on tone of voice for companies and agencies you've definitely heard of.
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Copywriters are like King Lear's fool, asking awkward questions to leaders not used to being challenged. barnabybenson.co.uk/single-post/th… #marketing, #copywriting
That'll teach me to go on a picnic with a Channel Four news editor. Sunbathing in yellow shorts 3'44" in to C4 review of year channel4.com/news/a-year-of…
"People remember how you treat them when the chips are down" - talking about trust and brands in The Times today with BB Copywriting alumni Josh Mcloughlin- raconteur.net/marketing/b2c-…
Ever wondered why some product copy makes you itch to buy? Here's how it's done barnabybenson.co.uk/single-post/pr… #b2csales #productsales
Keep readers reading - new post on varying sentences to hook and hold attention. barnabybenson.co.uk/#!Keeping-read… !
Brand purpose and Covid. Check out article on page 8 The Future CMO 2020 Times supplement, written by Josh Mcloughlin, talented ex-BB writer- rcnt.eu/toqh8 via @raconteur
Online meetings starting to grate? Here's some tricks for giving zoom a bit more va va voom shoutout.wix.com/so/69N4DNN4s
Most consumer purchases are driven by emotion. If you can harness emotion when writing, you'll have an edge over your competition. To find out how to elicit emotion from your audience, check out our latest blog. barnabybenson.co.uk/single-post/20…
Nice to be on The Guardian's Christmas present list! Getting down to business: Your go-to gift guide for the business-savvy theguardian.com/guardian-maste…
Ready to win your next award entry? Use these three easy tips to make sure your submission sticks in your judges' minds long after they've finished reading it. barnabybenson.co.uk/single-post/Th…
Sure, deadlines suck - but the work you submit doesn't have to. Use these easy editing tips to get your copy in tip-top shape ahead of publication. barnabybenson.co.uk/single-post/ho…
barnabybenson.co.uk
How to improve your writing
Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.
Companies make mistakes. Sometimes, you have to hold your hands up and say sorry. But what if you could build trust in your brand while you do it? Our latest blog shows you how to hit the right notes when apologising to customers. barnabybenson.co.uk/single-post/20…
Look out, now the robots are coming for us copywriters. buff.ly/2Kyr7zJ
While many brands miss the mark with chatty copy, there are some that use it in unique and exciting ways to both delight consumers and build brand loyalty. Click the link below to see our favourites. barnabybenson.co.uk/single-post/20…
New website, new blog. Spice up your writing with these three tips for fresh content. Quick to learn. Easy to implement. Click the link below! barnabybenson.co.uk/single-post/20…
What is the future of #brand language? We spoke with #copywriter Barnaby Benson as part of our Interview Series to find out. Look out for the upcoming #interview soon! #mcinterviewseries #brandlanguage #branding #creativecommunication
Has digital changed the way copy speaks to consumers? Don't take our word for it - trust the experts in 'The Copy Book'. Find out more here: blog.barnabybenson.co.uk/2019/01/whats-… #copywriting #TheCopyBook
Ditch the crossword and have a crack at the New York Times' 'Copy Edit This!' quiz. nytimes.com/interactive/20… #Copywritersunite
In our latest post, we’re giving you five techniques for writing successful content marketing. blog.barnabybenson.co.uk/2018/08/five-t… #copywriting #copywritersunite
We've had Cameron, an aspiring sports journalist from a local sixth form, in the office this week for work experience. He's tackled the challenge of how to write a successful blog and put it into practice. Check it out!
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